Tag : branding

Updating Your Brand For A Stronger Identity.

Many businesses and organizations use bits and pieces of what’s come to be called a brand identity. A logo. A business card. Maybe some letterhead with a passing design relationship to other materials past or present. But this fragmented approach never adds up to a memorable statement about what makes a company special. If this situation hits a little too close to home, it may be time for a well-choreographed brand update. Vision. Identity. Brand….

Corporate Identity: The Whole is More Than The Sum Of Its Parts.

Many businesses and organizations use bits and pieces of what’s come to be called a corporate identity package. A logo. A business card. Maybe some letterhead with a passing design relationship to other materials past or present. But this fragmented approach never adds up to a memorable statement about what makes a company special. Vision. Identity. Brand. Your corporate identity materials should be strategically formulated, based on the vision you have for your business or…

Branding 101

Developing a brand identity is one of the most important tasks your organization will ever undertake. A strong brand creates individuality for your firm, making every aspect of communications and marketing more effective. Brand development begins in the boardroom. The process starts by clearly defining what your organization stands for. This is the promise you must constantly fulfill. We expect low prices from Walmart, fun and fantasy from Disney World and help in times of…