Tag : brand

Updating Your Brand For A Stronger Identity.

Many businesses and organizations use bits and pieces of what’s come to be called a brand identity. A logo. A business card. Maybe some letterhead with a passing design relationship to other materials past or present. But this fragmented approach never adds up to a memorable statement about what makes a company special. If this situation hits a little too close to home, it may be time for a well-choreographed brand update. Vision. Identity. Brand….