Tag : advice

Perk Up Your Marketing With A Motion Graphics Video

With people spending more time than ever watching videos online, harnessing the power of motion graphics can be a simple, cost-effective tactic to capture their attention. By combining the storytelling appeal of motion, words and graphic design, you can bring key messages to life and add promotional punch to your marketing on the web, at presentations, on TV, and across social media channels. To drive click-throughs and boost your ROI, follow these best practices for…

Your Company Culture: Contented Employees Inspire Customer Loyalty

  A fulfilled employee is a productive employee . . . and a magnet for attracting loyal customers who appreciate the extra effort and enthusiasm. From employee-friendly national brands like Starbucks and Google, to local businesses that earn word-of-mouth reputations as great places to work, company cultures that cultivate a highly supportive environment set off a positive chain of events. Employees at these companies: Believe from day one that they can make a difference Broaden…

Marketing in a Down Economy: Stop Waiting and Start Winning

“Let’s hold off for now.” In an economy coping with high unemployment, low consumer confidence and a rollercoaster stock market, these words have become the mantra of many anxious marketers. No question about it – caution is the natural self-preservation response in tough economic times. But playing the waiting game is increasingly a strategy that results in forfeiting untapped opportunities. Think about it. As many companies continue to sit on the sidelines with a wait-and-see…

The Positive Pain Of Growth

Most people have heard the phrase “growing pains.” It’s an interesting concept. Just about everyone wants to grow – professionally, health-related, in relationships, and in other ways. But pain… that’s not so attractive. The truth is that if we are going to grow in any area of life, we will experience pain. It’s a simple fact. There are many types of pain. Of course physical pain can be part of growth – just ask a…

Confidence Is Crucial

When it comes to succeeding in our professional and personal lives, confidence is one of the most important qualities we can have. We’ve all been around people who exude this winning trait. Perhaps it is the surgeon whose reassuring manner puts you at ease, the professor in complete control of his or her subject matter, or the co-worker you can always count on for an insightful answer. Experts tell us that these individuals are bound…

A Micro Site Can Maximize Your Marketing

Micro sites represent a growing trend in Internet marketing. These are small web sites usually ranging in length from one to seven pages. A micro site should provide a link to your firm’s main web site and reflect your organization’s overall brand identity by incorporating your logo, corporate colors, and other graphic elements. In most cases, the micro site will also have its own unique look and feel. One of a micro site’s main purposes…

Living In The Margin

The word “margin” has many definitions, including one that can dramatically improve our lives. Margin allows us to function effectively without continually maxing out important personal resources such as time, energy, money, patience, capacity, etc. A person who lives with little or no margin is constantly operating with a tank that’s nearly empty in one or more category. A person with sufficient margin has portions of those resources left over even after being highly productive…

Procedures And An Old Car

Processes and procedures can keep an organization running smoothly. They help us stay on track and focused in calm and chaotic times. Is it really that important, however, for a company to stick close to its procedures, or is good enough good enough? That question reminds me of my 1973 AMC Hornet.

The Professional And Personal Rewards Of Mentoring

Mentoring is the learning relationship that occurs between an experienced employee (the mentor) and a less seasoned co-worker (the protégé). While mentoring situations certainly exist outside of organizations, we will focus on the workplace. A mentor’s responsibility is to guide, teach, and encourage. When assuming this critical role, keep the following tips in mind: Communicate your sincere desire to help the protégé develop professionally and personally. Earn trust in order to encourage open dialogue. Support…

Is It Time For A Marketing Tune-Up?

If you feel that your firm’s marketing program may not be running at peak performance, the solution could be as simple as going back to the basics. Ask yourself these questions… Does your organization have an exclusive story to tell that helps it stand out from the competition? This is the classic Unique Selling Proposition principle of marketing. Basically defined, you must highlight the distinct benefits offered by your product or service in order to…

Innovation Is Indispensable

Innovation is essential to an organization’s long term success. It leads to improved products or services, increased efficiency and additional profits. Managers must spearhead the development of an innovation initiative that helps all associates realize their importance in assuring the company’s continued development. In other words, a “business as usual” mentality stifles rather than strengthens the workplace.

Earn Your Client’s Business Every Day

Many of you may recall reading this article in the most recent AdServices newsletter. We have decided to feature it as our latest blog post, based on the importance of the topic. The loyalty and support of established clients ensure the continued success of the company to which they have entrusted their business. This principle is so obvious it is often overlooked. Our corporate responsibility therefore, is to safeguard the trust and confidence customers have…

Your Guide To Successful And Effective Business Presentations

You present to clients, supervisors and colleagues on a daily basis without even realizing it. Since you’re comfortable with what you’re going to say and to whom you’re saying it, you communicate clearly and confidently. In other words, you’re in control, which is the key to successful presentations, regardless of the size of your audience. Being in control of a presentation is easy, if these basic guidelines are followed.

They Won’t Buy If They Don’t Know… The Strategic Importance Of Advertising

Is your company the best kept secret in the marketplace? It shouldn’t be. Consider the following reasons why advertising must be a key component of your business plan. If You Advertise You Exist Your business will not move the sales needle if consumers don’t know you’re out there. Customers buy from companies they recognize, and that market presence is created through advertising. If you don’t advertise, you simply don’t exist.

More Marketing Tips… Right Around the Corner

The latest and greatest AdServices newsletter is here. Don’t miss your opportunity to grab one now. Inside you’ll find articles, tips and expert advice from the AdServices team.  Drop us a line, and we’d be thrilled to send you one. Articles in this issue: Sell Positive Keeping It Real Invest in Innovation Now Coca-Cola Markets Optimism A New Reality for Your Boomer Clients Next Steps Into The New World

Pain Relievers Of The Human Kind

There was a day when a person with a headache had two choices: take aspirin or tough it out. Non-prescription pain reliever options were pretty limited. Then came buffered aspirin, powders, pills that claimed to know right where it hurt, and more. The floodgates opened. Today there are scores of these remedies, accounting for $13.9 billion in sales in 2007, according to researchandmarkets.com. Pain relief is big business. And that’s true of consumers and companies…