About Us

Steve Fales, President

What are five words to describe yourself?

Learner, Leader, Driven, Productive, Honest

What’s your idea of a perfect day at work?

One where I get to lead the team all day, while spending some focused time in my office developing strategy.

What is your all-time favorite ad or television spot?

“Think Small” – The Volkswagen ad. It was part of the campaign that started a whole era of advertising.

How do you define style?

Simplicity.

What are your 5 favorite books of all time?

The Bible, The 7 Habits Of Highly Effective People, My Utmost For His Highest, The Art Of War, Crime and Punishment, Getting Things Done (I know… that’s six.)

What do you consider your greatest achievement?

I’m still working on my greatest achievement, which is passing on a legacy – first to my daughters, Lauren and April, then to anyone who is interested.

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