According to a recent Pew Research Center survey, 56% of all American adults are now smartphone owners. Most of them use their device to access the Internet, and many do so on a daily basis. Google reports that 95% of smartphone users have searched for local information and The Search Agency documents that mobile-based searches make up one quarter of all searches.
With consumers changing their online viewing and shopping habits in droves, the message to marketers is clear: Launch a mobile web site or risk getting left behind.
While you may already have a professional, visually appealing website, what looks and works great on a 17-inch desktop monitor doesn’t always translate well to a 3.5-inch handheld screen with limited scrolling ability. You need a faster, leaner version of your website – one that cuts to the chase with simple navigation, concise content, and links that put you and your business a quick click away.
Mobile-friendly websites typically consist of a single column layout that auto-fits to the width of the device’s screen, requiring only a vertical scroll to view the whole page. They also contain images that don’t require zooming, and large, easy-to-press hyperlinks that let visitors call your company with a simple click of a button or touch of the screen. Other benefits include:
- Instant access to your company’s information anytime and anywhere there is cell phone coverage.
- Improved rankings on mobile-conscious search engines such as Google or Yahoo! and placement opportunities in a growing number of mobile and local directories.
- Positioning your company as an innovative leader that is always seeking the latest technology to better serve its customers.
In creating your mobile web site, consider the following:
Overall Design and Aesthetics – Your new site should have a modern, professional look and feel.
Color Scheme – Make sure the prominent color scheme is consistent with your corporate identity and branding.
Layout and Navigation – Navigation must be intuitive and simple, with all pages available from anywhere in the site. Surfers should be led naturally through the site to easily find any specific information.
Photos – There can be photos of your people, projects, facility, etc. throughout the mobile site, taken directly from your existing company site.
Content – The content should be a streamlined version of your existing site, highlighting the most important sections.
Compatibility – Make sure your mobile site is formatted for viewing across all mobile platforms.
With an easy to read, inviting mobile web site, you’ll have added another strategic tool to market your organization to prospects and existing customers. Through the quality of its content, the effectiveness of its design and the usefulness of its links, you’ll be making the smartest investment possible to stay in step with smartphone users on the move.