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Marketing Strategies So now you’ve got a Web Site… but is anybody looking at it? The solution is Web Site Promotion, and AdServices can help. There are three main types of Web Site Promotion that will bring “hits” to your Site. They are: • Direct Marketing Off The Web • Direct Marketing On The Web • Search Engines Direct Marketing Off The Web means publishing your Web address on your business cards, stationery, brochures, company vehicles, etc. Every customer or prospect who gets any piece of literature can then look you up on the Web for more information. Direct Marketing On The Web means establishing your presence via reciprocal links, banner ads, webrings, award sites, newsgroups, etc. Search Engines are huge databases of Web Sites categorized by key words. By properly submitting your Site to Search Engines, and building the right Meta Tags, etc. into your site, your prospects will find you when they are surfing for certain information. Click here to learn more about Search Engines. |
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