Facebook and Twitter … 2010

The great buzz among marketers – and non-marketers – is social media, especially Facebook and Twitter. Below is a breakdown of demographic research that tells us the popularity of these two social networks and the profile of their users as of 2010.

Total Users

Facebook 500 Million (83%)
Twitter 106 Million (17%)

Log In Every Day

Facebook 41% (205 Million)
Twitter 27% (29 Million)

Log In Via a Mobile Device

Facebook 30% (150 Million)
Twitter 37% (39 Million)

Update Their Status Every Day

Facebook 12% (60 Million)
Twitter 52% (55 Million)

Gender

Facebook Male: 46% (230 Million)
Female: 54% (270 Million)
Twitter Male: 48% (51 Million)
Female: 52% (55 Million)

Follow a Brand

Facebook 40%
Twitter 25%

% Of Brand Followers that Will Purchase that Specific Brand

Facebook 51%
Twitter 67%

Income

Income Facebook Twitter
$0-$25,000 13% (65 Million) 17% (18 Million)
$26,000-$50,000 34% (170 Million) 33% (36 Million)
$51,000-75,000 30% (150 Million) 23% (24 Million)
$76,000-$100,000 12% (60 Million) 15% (16 Million)
$101,000-150,000 7% (35 Million) 7% (7 Million)
$150,000 or More 4% (20 Million) 4% (5 Million)

Age

Age Facebook Twitter
13-17 11% (55 Million) 4% (4 Million)
18-25 29% (145 Million) 13% (14 Million)
26-34 23% (115 Million) 30% (32 Million)
35-44 18% (90 Million) 27% (28 Million)
45-54 12% (60 Million) 17% (18 Million)
55+ 7% (35 Million) 9% (10 Million)

Source: Digital Surgeons Report Dec. 2010

Who Tweets
8% of American adults who use the internet are Twitter users sharing their lives 140 characters at a time. Groups who are notable for their relatively high levels of Twitter include:

Young Adults – Internet users ages 18-29 are significantly more likely to use Twitter than are older adults.

African-Americans and Latinos – Minority internet users are more than twice as likely to use Twitter as are white internet users.

Urbanites – Urban residents are roughly twice as likely to use Twitter as rural dwellers.

Women – Women and the college-educated are also slightly more likely than average to use the service.

Who Facebooks
Of Facebook’s 100 million U.S. users:

African-American – 11%
Latino – 9%
Asian – 6%
White – 74%

Women – Fastest growing demographic in America on Facebook is Women 55+.

Source: Pew Research Center

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