Category : Social Media

Congratulations On Your Engagement!* (*Or How To Get More Out Of Your Business’ Social Media Efforts)

The ability to connect via social media opens the door to enhanced communication, improved feedback, and valuable information for nurturing relationships. While having a presence on certain platforms is a good start, a lack of engagement can mean wasted time and missed opportunities. Try these techniques to build your online community. Go Where The Target Audience Is. Your customers prefer some platforms over others. If they spend most of their time on Facebook, that’s the place…

Put Your Advertising On The Campaign Trail

Just like political candidates crusading to win the hearts and minds of voters, developing an ad campaign that’s persuasive and powerful can be a potent tool for moving your audience to action. While a creative approach can capture the cultural consciousness, it takes more than a bold idea to break through and produce winning results. Talk the Talk of Your Target Audience. If you want to appeal to people who prefer a bed and breakfast…

A Few Good Moves: Social Media Do’s and Don’ts For Business

With the fast-track evolution of social media networks, staying on top of best practices for business can be a daunting task. What flies? What flops? How can you make little changes that spark better results? Practice these eight basic do’s and don’ts and you’ll start striking a more productive balance between being socially active and faithful to your brand. DON’T Try To Be Everywhere. Be realistic about your social media time investment. If you can’t…

Social Media For Business 101

With the spectacular expansion of social media, people are talking and sharing their experiences about almost everything at an unprecedented rate. Whether you’re active on social sites or not, there’s a good chance that somewhere someone is talking about your business. Given the level of activity across a multitude of social platforms, joining the conversation in a way that serves your company well is essential.  Dropping the ball on this can be a lot more…

“Like” It Or Not, Content Keeps Your Facebook Followers Caring and Sharing

In the time you take to read these few sentences, hundreds of new Facebook business Pages will be up and running. The problem is – unless those organizations have a built-in audience like big-boy brands Starbucks or Coke – they need to get creative about building a following with content that motivates people to care, share and come back for more. In Facebook terminology, people who wish to interact with a business Page are called…

Social Media Pledge

Stray Thoughts: Reflections From The Lighter Side Of AdServices I will use the power of social media to unite, enlighten and inspire people in search of greater meaning and purpose in life. I will also provide timely updates on when I’m getting my car washed, buying yogurt, growing facial hair, or thinking of throwing out old running shoes. I solemnly swear to keep everyone posted on pretty much everything that I think, say or do….

Facebook and Twitter … 2010

The great buzz among marketers – and non-marketers – is social media, especially Facebook and Twitter. Below is a breakdown of demographic research that tells us the popularity of these two social networks and the profile of their users as of 2010. Total Users Facebook 500 Million (83%) Twitter 106 Million (17%) Log In Every Day Facebook 41% (205 Million) Twitter 27% (29 Million) Log In Via a Mobile Device Facebook 30% (150 Million) Twitter…

Behavioral Targeting Unplugged

The latest marketing buzz phrase is “behavioral targeting.”  This means that marketers have collected all types of data on people, including you, and are delivering specific messages to specific individuals. The most obvious place we experience this is online.  Visit a web site devoted to cooking, and you’ll see cooking ads.  Don’t be surprised if cooking ads then pop up when you’re visiting your local newspaper’s site.  They were watching.

Rediscovering The Excellence Of E-Mail Marketing

Savvy marketers recognize the validity of social media as a highly productive internet marketing tool. However, let’s also remember that e-mail continues to remain a powerful results-oriented platform that can increase sales and drive traffic to your web site or Facebook page. While the consumers who visit your web site have some interest in your product or service, the majority of them will not make an immediate purchase. But if you can offer these visitors…

What’s All This About Social Media?

The marketing world is crazy with Social Media.  But what’s it all about, and how does it affect the average business?  Those are the questions that the AdServices team has been tackling.  The result is an informative white paper that you can download for free from the link below.  We know… a million papers exist on this topic.  But we think ours is the most simple, practical, down to earth one you’ll find.  Take a…

Social Networking, Retro Style

My 20-something daughter made an amazing discovery recently: vinyl records sound better than CDs. She even bought a turntable and loves it. Once in awhile, something old fashioned has an advantage over the latest invention. The buzz words in the current marketing world are “social media” and “social networking.” Facebook, MySpace, Twitter, and the like are performing blitzkrieg on the ad world. I’m on the bandwagon, but there’s a fundamental problem there if we’re not…