Category : Sales

Motivation Makes The (Ad) World Go Round

People purchase products or services for all kinds of reasons. Someone may buy a watch for the practical purpose of having a reliable way to know the time. But the owner of a Rolex or Movado is looking for more than just a means to track the hours – he or she values prestige and status as well. So too, the owner of a hybrid Prius has a different set of priorities than someone who…

Putting The Power In Your PowerPoint*

Have you ever heard the expression “Death by PowerPoint”? It’s the sinking feeling you get when stuck in a long, uninspired presentation with too many slides and not enough spark. In the right hands, PowerPoint can be a dynamic tool that enhances a talk and keeps an audience tracking along with slides that effectively reinforce key messages. To add the power you need to make your next PowerPoint more compelling, follow these golden rules that…

How To Write Better Headlines Than This One.

On average, five times as many people read headlines as body copy, so unless yours has real stopping power, your prospects’ roving eyes will likely look elsewhere. Harsh, but true. Whether it’s an email subject line, a direct mail piece, or a magazine ad, drafting attention-getting headlines can dramatically increase the chance to get your message read and your marketing objective accomplished. So how do you flag down a reader in that fleeting moment of…

Your Story, Your Brochure

In a world of web sites, blogs and social media platforms, why bother having an old fashioned brochure? It’s all about telling your story. Directing prospective customers to your web site or urging them to visit you on Facebook are a big part of today’s connect-first-then-sell marketing approach. But a brochure has a vital role to play as well, putting your message in their hands with the credibility and presence of a printed piece that…

A Crash Course In Calls To Action

The strength of your call to action – what you want your prospect to do after being exposed to your message – can have a big impact on the results your advertising delivers. With any marketing materials, it’s vital that you get people to act when the persuasive sway of your sales pitch is at its peak. Envision an eye-catching print ad that clearly outlines the benefits of the featured product or service. The consumer…

Meanwhile Back At The Booth: How To Draw More Traffic At Your Next Trade Show.

It’s a deflating feeling.  Your fee is paid. You’ve made the trip. Invitations were sent to the list of trade show attendees inviting them to stop by your booth. You’re ready for a crowd, but instead of beating a path to your table they linger elsewhere while you drink bad coffee and brood. What went wrong? Trade booth flops are often the result of too little notice paid to the laws of attraction at shows…

Writing Better Letters For Direct Mail Results

It’s a hard truth that most direct mail letters don’t get read. And in many cases, deservedly so. They’re poorly constructed, lack an engaging hook, and bury the benefit or reward deep in the maze of their meandering narrative. The good news is, for those who follow some results-driven steps, a direct mail letter can be an effective tool for connecting with current or prospective customers and generating sales. Grab attention up front. Like the…

Four Factors To Weigh When Choosing A Marketing Firm.

Businesses looking for a company to help them achieve their marketing goals must often size up a substantial assortment of suitors. There’s no real shortcut to researching a potential marketing firm’s capabilities, professionalism, body of work, roster of contented clients, and price structure. That’s where hard work and diligent digging are indispensable. Once you’ve narrowed the field to the most promising candidates, however, there are a few key factors you should take into account before…

Build A Stronger Ad Or Sales Presentation.

An effective ad contains specific ingredients designed to grab attention, tell a story, present an offer, create a sense of urgency, issue a call to action, and identify the advertiser in the prospect’s mind. Crafting an effective sales presentation follows a surprisingly similar path. 1. Header/Opening. A strong, attention-getting header in an ad, like the opening in a sales encounter, should tell prospective customers how the product or service will benefit them. It should make…

Postcard Power: The Humble Direct Mail Piece That Still Hits Home

Pssst … pass it on: The old fashioned postcard is still a force to be reckoned with in this age of high-speed digital technology. Here at AdServices, we mailed close to 10 million postcards on behalf of our clients in 2011 alone. While each marketing medium has its strengths, the humble postcard remains a go-to performer for getting attention and results quickly and cost-effectively. After all, in an age of information overload, postcards are an…

They Won’t Buy If They Don’t Know… The Strategic Importance Of Advertising

Is your company the best kept secret in the marketplace? It shouldn’t be. Consider the following reasons why advertising must be a key component of your business plan. If You Advertise You Exist Your business will not move the sales needle if consumers don’t know you’re out there. Customers buy from companies they recognize, and that market presence is created through advertising. If you don’t advertise, you simply don’t exist.

Do You Dare To Market?

Several years ago, I was meeting with the owner of a commercial landscaping company. His business had several crews on the road taking care of the grounds at large condominium complexes and the like. They were true professionals, did great work, and were considering becoming an AdServices client. On that particular day, this gentleman was lamenting that his advertising just wasn’t generating the kind of response he wanted. So I asked him a probing question: “Why…

The Product Everybody Wants

Sometimes it’s harder than other times to make a sale.  I won’t deny that.  But there’s one product that’s always in demand.  I’m talking about “solutions.”  Solutions never go out of style.  People and companies are always willing to pay for them.  And they can generate fair profits and enormous amounts of good will.   Think about your customers and prospects.  Research their lifestyles, their companies and their industries.  What problems are they facing?