Category : Facebook

Congratulations On Your Engagement!* (*Or How To Get More Out Of Your Business’ Social Media Efforts)

The ability to connect via social media opens the door to enhanced communication, improved feedback, and valuable information for nurturing relationships. While having a presence on certain platforms is a good start, a lack of engagement can mean wasted time and missed opportunities. Try these techniques to build your online community. Go Where The Target Audience Is. Your customers prefer some platforms over others. If they spend most of their time on Facebook, that’s the place…

Put Your Advertising On The Campaign Trail

Just like political candidates crusading to win the hearts and minds of voters, developing an ad campaign that’s persuasive and powerful can be a potent tool for moving your audience to action. While a creative approach can capture the cultural consciousness, it takes more than a bold idea to break through and produce winning results. Talk the Talk of Your Target Audience. If you want to appeal to people who prefer a bed and breakfast…

A Few Good Moves: Social Media Do’s and Don’ts For Business

With the fast-track evolution of social media networks, staying on top of best practices for business can be a daunting task. What flies? What flops? How can you make little changes that spark better results? Practice these eight basic do’s and don’ts and you’ll start striking a more productive balance between being socially active and faithful to your brand. DON’T Try To Be Everywhere. Be realistic about your social media time investment. If you can’t…

“Like” It Or Not, Content Keeps Your Facebook Followers Caring and Sharing

In the time you take to read these few sentences, hundreds of new Facebook business Pages will be up and running. The problem is – unless those organizations have a built-in audience like big-boy brands Starbucks or Coke – they need to get creative about building a following with content that motivates people to care, share and come back for more. In Facebook terminology, people who wish to interact with a business Page are called…

Social Media Pledge

Stray Thoughts: Reflections From The Lighter Side Of AdServices I will use the power of social media to unite, enlighten and inspire people in search of greater meaning and purpose in life. I will also provide timely updates on when I’m getting my car washed, buying yogurt, growing facial hair, or thinking of throwing out old running shoes. I solemnly swear to keep everyone posted on pretty much everything that I think, say or do….