Category : Customer Service

In Praise of Giving Thanks

Thanksgiving is a reminder of how a sincere expression of gratitude can build closer, more positive relationships. For businesses and organizations, that means taking the time to show appreciation to customers, employees and vendors. How can you say thanks in ways that are meaningful and motivating? Here are five ideas for sending the right messages to the right people. Write A Note In the era of social media and text messaging, receiving a handwritten thank…

Motivation Makes The (Ad) World Go Round

People purchase products or services for all kinds of reasons. Someone may buy a watch for the practical purpose of having a reliable way to know the time. But the owner of a Rolex or Movado is looking for more than just a means to track the hours – he or she values prestige and status as well. So too, the owner of a hybrid Prius has a different set of priorities than someone who…

Tapping Testimonials: The More Customers Talk, The Better You Sound.

Today’s marketers use numerous strategies and techniques for increasing advertising response rates, but none can replace that tried-and-true power tool of persuasion: customer testimonials. Real people speaking favorably about your product or service can have a potent influence on others who wouldn’t necessarily be receptive to a polished, calculated message crafted by a professional. If you haven’t taken the time lately to collect and incorporate customer testimonials into your marketing messages, consider the value-added benefits…

“Like” It Or Not, Content Keeps Your Facebook Followers Caring and Sharing

In the time you take to read these few sentences, hundreds of new Facebook business Pages will be up and running. The problem is – unless those organizations have a built-in audience like big-boy brands Starbucks or Coke – they need to get creative about building a following with content that motivates people to care, share and come back for more. In Facebook terminology, people who wish to interact with a business Page are called…

New Rule of Marketing: Customer Experience Conquers All

Brand-loyal customers demand more than a cut-and-dried transaction of going to a business, laying their money down and purchasing a product or service. They want a meaningful experience through which they can find connection, empathy and validation. Case in point: Southwest Airlines. It is common knowledge that the airline industry is hurting and they’re passing the pain on to passengers by adding extra fees and cutbacks in service. While changes need to be made to…

Earn Your Client’s Business Every Day

Many of you may recall reading this article in the most recent AdServices newsletter. We have decided to feature it as our latest blog post, based on the importance of the topic. The loyalty and support of established clients ensure the continued success of the company to which they have entrusted their business. This principle is so obvious it is often overlooked. Our corporate responsibility therefore, is to safeguard the trust and confidence customers have…

Coffee Experience

Why do I still go to Starbucks every morning on the way to work? Because it makes me happy. The barista and counter server know my name and what I want when I walk in the door. I wouldn’t get that at a fast food restaurant or donut shop. It all comes back to value and the overall customer experience. It’s not a four dollar cup of coffee; it’s a way of thinking. That’s branding.

Pain Relievers Of The Human Kind

There was a day when a person with a headache had two choices: take aspirin or tough it out. Non-prescription pain reliever options were pretty limited. Then came buffered aspirin, powders, pills that claimed to know right where it hurt, and more. The floodgates opened. Today there are scores of these remedies, accounting for $13.9 billion in sales in 2007, according to researchandmarkets.com. Pain relief is big business. And that’s true of consumers and companies…

The Product Everybody Wants

Sometimes it’s harder than other times to make a sale.  I won’t deny that.  But there’s one product that’s always in demand.  I’m talking about “solutions.”  Solutions never go out of style.  People and companies are always willing to pay for them.  And they can generate fair profits and enormous amounts of good will.   Think about your customers and prospects.  Research their lifestyles, their companies and their industries.  What problems are they facing?   

Time For The Basics

It’s hard to read the news without being challenged to feel down and at least a little scared. It seems that every day – no, make that several times a day – the media takes pleasure in telling us something bad and forecasting something worse. For what it’s worth, I’d like to share with you some thoughts on how I think businesses should face the future. My ideas may at first seem far too simple….