Category : Customer Experience

Keep Customers In Your Orbit

“What’s the big idea?” That’s the holy grail of many a brainstorming session designed to help businesses attract more customers and gain a boost in sales. But sometimes the best promotional ideas are the proven ones carried out with careful execution and timing. Consider these tried-and-true tactics for getting on your customers’ radar screens and driving additional traffic. Hold a contest – Offer to automatically enter your customers into a contest. You could also donate…

In Praise of Giving Thanks

Thanksgiving is a reminder of how a sincere expression of gratitude can build closer, more positive relationships. For businesses and organizations, that means taking the time to show appreciation to customers, employees and vendors. How can you say thanks in ways that are meaningful and motivating? Here are five ideas for sending the right messages to the right people. Write A Note In the era of social media and text messaging, receiving a handwritten thank…

Motivation Makes The (Ad) World Go Round

People purchase products or services for all kinds of reasons. Someone may buy a watch for the practical purpose of having a reliable way to know the time. But the owner of a Rolex or Movado is looking for more than just a means to track the hours – he or she values prestige and status as well. So too, the owner of a hybrid Prius has a different set of priorities than someone who…

Tapping Testimonials: The More Customers Talk, The Better You Sound.

Today’s marketers use numerous strategies and techniques for increasing advertising response rates, but none can replace that tried-and-true power tool of persuasion: customer testimonials. Real people speaking favorably about your product or service can have a potent influence on others who wouldn’t necessarily be receptive to a polished, calculated message crafted by a professional. If you haven’t taken the time lately to collect and incorporate customer testimonials into your marketing messages, consider the value-added benefits…

The Craft of Advertising Copywriting: Readers Become Customers When Your Words Are Fresh and Relevant

Consider the complex character of strong copy. One day it drives home its point with forceful simplicity. On another day, it scores with rock-the-boat boldness. Come back later and you might find it in a playful mood, making a good-natured pitch for an act of self-indulgence. Well-crafted copy taps into the hearts and minds of readers and delivers stories and messages that make compelling human connections. When done right, it can inform, provoke, inspire and…

New Rule of Marketing: Customer Experience Conquers All

Brand-loyal customers demand more than a cut-and-dried transaction of going to a business, laying their money down and purchasing a product or service. They want a meaningful experience through which they can find connection, empathy and validation. Case in point: Southwest Airlines. It is common knowledge that the airline industry is hurting and they’re passing the pain on to passengers by adding extra fees and cutbacks in service. While changes need to be made to…

It’s All About “You.”

When someone wants out of a relationship, a tried-and-true tactic of making the other person feel better is telling them “It’s not you, it’s me.” In marketing, on the other hand, “it’s not me, it’s you” is the tactic that sends all the right feel-good signals. As proud as you may be of your company, product or service, if you want to convert the most potential customers into paying customers, having an “it’s all about…

Everyone In Your Organization Works For the Marketing Department

By Bernie Diaz, AdServices A brand is the promise a firm must constantly fulfill in order to reinforce that organization’s positive image. One of marketing’s main functions is to communicate that promise to its target audience. But even with all the marketing tools at an organization’s disposal, including print and broadcast advertising, e-blasts, social media, etc., the greatest asset a firm must count on for brand success is its people.

Branding 101

Developing a brand identity is one of the most important tasks your organization will ever undertake. A strong brand creates individuality for your firm, making every aspect of communications and marketing more effective. Brand development begins in the boardroom. The process starts by clearly defining what your organization stands for. This is the promise you must constantly fulfill. We expect low prices from Walmart, fun and fantasy from Disney World and help in times of…

Do You Dare To Market?

Several years ago, I was meeting with the owner of a commercial landscaping company. His business had several crews on the road taking care of the grounds at large condominium complexes and the like. They were true professionals, did great work, and were considering becoming an AdServices client. On that particular day, this gentleman was lamenting that his advertising just wasn’t generating the kind of response he wanted. So I asked him a probing question: “Why…

Coffee Experience

Why do I still go to Starbucks every morning on the way to work? Because it makes me happy. The barista and counter server know my name and what I want when I walk in the door. I wouldn’t get that at a fast food restaurant or donut shop. It all comes back to value and the overall customer experience. It’s not a four dollar cup of coffee; it’s a way of thinking. That’s branding.

That’s Progress?

I miss the days when buying music was an event.   Years ago, going to the record store was my Saturday morning ritual.  Today I can buy and download an album in a few seconds, but I’ll never forget the excitement of driving home with a 12 inch vinyl encased in a fantastically illustrated sleeve.  What will we be wistful about in twenty years?

The Product Everybody Wants

Sometimes it’s harder than other times to make a sale.  I won’t deny that.  But there’s one product that’s always in demand.  I’m talking about “solutions.”  Solutions never go out of style.  People and companies are always willing to pay for them.  And they can generate fair profits and enormous amounts of good will.   Think about your customers and prospects.  Research their lifestyles, their companies and their industries.  What problems are they facing?