In our latest marketing newsletter, we address issues related to productivity and organization, building relationships with your clients and the benefits of web banner advertising. We’ve also included a fun advertising slogan match game. Contact us today to get your copy!
In our latest marketing newsletter, we tackle issues related to goal setting, calls-to-action within your marketing and social check-in services. We also profile one of our team members, to give you the opportunity to learn more about AdServices. As with all of our newsletters, we try to provide you with advice and insights that can strengthen your business and help you generate bottom-line results. Contact us today to get your copy!
The great buzz among marketers – and non-marketers – is social media, especially Facebook and Twitter. Below is a breakdown of demographic research that tells us the popularity of these two social networks and the profile of their users as of 2010.
Total Users
| 500 Million (83%) | ||
| 106 Million (17%) |
Log In Every Day
| 41% (205 Million) | ||
| 27% (29 Million) |
Log In Via a Mobile Device
| 30% (150 Million) | ||
| 37% (39 Million) |
Update Their Status Every Day
| 12% (60 Million) | ||
| 52% (55 Million) |
Gender
| Male: 46% (230 Million) Female: 54% (270 Million) |
||
| Male: 48% (51 Million) Female: 52% (55 Million) |
Follow a Brand
| 40% | ||
| 25% |
% Of Brand Followers that Will Purchase that Specific Brand
| 51% | ||
| 67% |
Income
| Income | ||||
| $0-$25,000 | 13% (65 Million) | 17% (18 Million) | ||
| $26,000-$50,000 | 34% (170 Million) | 33% (36 Million) | ||
| $51,000-75,000 | 30% (150 Million) | 23% (24 Million) | ||
| $76,000-$100,000 | 12% (60 Million) | 15% (16 Million) | ||
| $101,000-150,000 | 7% (35 Million) | 7% (7 Million) | ||
| $150,000 or More | 4% (20 Million) | 4% (5 Million) |
Age
| Age | ||||
| 13-17 | 11% (55 Million) | 4% (4 Million) | ||
| 18-25 | 29% (145 Million) | 13% (14 Million) | ||
| 26-34 | 23% (115 Million) | 30% (32 Million) | ||
| 35-44 | 18% (90 Million) | 27% (28 Million) | ||
| 45-54 | 12% (60 Million) | 17% (18 Million) | ||
| 55+ | 7% (35 Million) | 9% (10 Million) |
Source: Digital Surgeons Report Dec. 2010
Who Tweets
8% of American adults who use the internet are Twitter users sharing their lives 140 characters at a time. Groups who are notable for their relatively high levels of Twitter include:
Young Adults – Internet users ages 18-29 are significantly more likely to use Twitter than are older adults.
African-Americans and Latinos – Minority internet users are more than twice as likely to use Twitter as are white internet users.
Urbanites – Urban residents are roughly twice as likely to use Twitter as rural dwellers.
Women – Women and the college-educated are also slightly more likely than average to use the service.
Who Facebooks
Of Facebook’s 100 million U.S. users:
African-American – 11%
Latino – 9%
Asian – 6%
White – 74%
Women – Fastest growing demographic in America on Facebook is Women 55+.
Source: Pew Research Center
In This Issue:To read more, and get your own copy, send us a note, or give us a call at (954) 922-9395.
Savvy marketers recognize the validity of social media as a highly productive internet marketing tool. However, let’s also remember that e-mail continues to remain a powerful results-oriented platform that can increase sales and drive traffic to your web site or Facebook page.
While the consumers who visit your web site have some interest in your product or service, the majority of them will not make an immediate purchase. But if you can offer these visitors something of value that is absolutely free, in exchange for their names and e-mail addresses, you’ve just created a whole new database of leads. Now capitalize on this initiative by sending these potential prospects e-mails they will find helpful and informative on a regular basis and brand yourself as an expert in the industry that you serve.
Our latest newsletter just arrived from the printer! It’s packed with valuable strategic marketing tips and advice on how to help your business thrive in any economic environment. Hit us up if you’d like a copy.
The marketing world is crazy with Social Media. But what’s it all about, and how does it affect the average business? Those are the questions that the AdServices team has been tackling. The result is an informative white paper that you can download for free from the link below. We know… a million papers exist on this topic. But we think ours is the most simple, practical, down to earth one you’ll find. Take a look and decide for yourself.
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