When someone wants out of a relationship, a tried-and-true tactic of making the other person feel better is telling them “It’s not you, it’s me.” In marketing, on the other hand, “it’s not me, it’s you” is the tactic that sends all the right feel-good signals.
As proud as you may be of your company, product or service, if you want to convert the most potential customers into paying customers, having an “it’s all about you” mindset is exactly the right focus for marketing your business. If you’re not sure your focus is where it should be, take a look at your website or a recent brochure or ad that you’ve done.
