The January 12, 2009 issue of Advertising Age magazine published the results of a recent survey. Seventy-eight percent of the advertising and marketing professionals who responded said that they believed optimistic messaging in ads will move more product in the current economy. Frankly, I’m surprised. I’m surprised that it was only 78%, and not 100%.
The marketing mindset is largely about setting yourself apart from others. The good news is that today, that’s not hard to do. Optimism – thinking positively; being upbeat; taking a genuine interest in others, rather than only talking about our own woes; looking for ways to help fellow employees, customers, and (yes) even vendors – these simple acts will make individuals and companies stand head and shoulders above the crowd. And oh, by the way, that’s really good for business.
1