Micro sites represent a growing trend in Internet marketing. These are small web sites usually ranging in length from one to seven pages. A micro site should provide a link to your firm’s main web site and reflect your organization’s overall brand identity by incorporating your logo, corporate colors, and other graphic elements. In most cases, the micro site will also have its own unique look and feel.
One of a micro site’s main purposes is to highlight a particular product or service. Let’s say a dental practice has a comprehensive web site explaining everything they do. A micro site could be created to exclusively promote a tooth whitening process. Read more…
