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It’s All About “You.”

Oct

When someone wants out of a relationship, a tried-and-true tactic of making the other person feel better is telling them “It’s not you, it’s me.” In marketing, on the other hand, “it’s not me, it’s you” is the tactic that sends all the right feel-good signals.

As proud as you may be of your company, product or service, if you want to convert the most potential customers into paying customers, having an “it’s all about you” mindset is exactly the right focus for marketing your business. If you’re not sure your focus is where it should be, take a look at your website or a recent brochure or ad that you’ve done.

FILED UNDER: Advertising,Corporate Culture — Tags: advice, Business, customer loyalty, employee morale, leadership, Productivity, teamwork, You — AdServices at 12:00 am

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Your Company Culture: Contented Employees Inspire Customer Loyalty

Sep

Business People - Teamwork

A fulfilled employee is a productive employee . . . and a magnet for attracting loyal customers who appreciate the extra effort and enthusiasm.

From employee-friendly national brands like Starbucks and Google, to local businesses that earn word-of-mouth reputations as great places to work, company cultures that cultivate a highly supportive environment set off a positive chain of events. Employees at these companies:

Believe from day one that they can make a difference
Broaden the boundaries of their jobs to go beyond what’s merely “required”
Take ownership of ideas and solutions that touch off positive change
Spark major strides forward in responsiveness to customer needs

FILED UNDER: Corporate Culture — Tags: advice, Business, customer loyalty, employee morale, leadership, Productivity, teamwork — AdServices at 11:35 am

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Marketing in a Down Economy: Stop Waiting and Start Winning

Aug

Pot of gold at the end of the down market “Let’s hold off for now.”

In an economy coping with high unemployment, low consumer confidence and a rollercoaster stock market, these words have become the mantra of many anxious marketers.

No question about it – caution is the natural self-preservation response in tough economic times. But playing the waiting game is increasingly a strategy that results in forfeiting untapped opportunities.

Think about it. As many companies continue to sit on the sidelines with a wait-and-see approach, you can jump into the void and gain visibility in a smaller field of active competitors. A sparser marketing landscape can give you a more uninterrupted path to your target audience, which can translate into a quick spike in sales.

It gets better. Along with the short-term bump, your willingness to market during a down economy can build your brand awareness in a way that inspires customers to form new buying habits and sustains your gain in market share even when the economy recovers.

FILED UNDER: Business,Marketing — Tags: advice, Business, consumer confidence, e-blast, economic downturn, full service advertising & marketing agency, Full Service Advertising Agency, Full Service Marketing Agency, Google AdWords, Marketing, marketing opportunity, microsites, reward, risk, rollercoaster, South Florida Advertising Agency, winning — AdServices at 9:22 am

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The Positive Pain Of Growth

Jul

Most people have heard the phrase “growing pains.” It’s an interesting concept. Just about everyone wants to grow – professionally, health-related, in relationships, and in other ways. But pain… that’s not so attractive.

The truth is that if we are going to grow in any area of life, we will experience pain. It’s a simple fact.

There are many types of pain. Of course physical pain can be part of growth – just ask a teething baby, or anyone who works out at a gym or trains for a marathon. There’s also the emotional pain we feel when we’re just not understanding something, or the psychological pain of moving out of our comfort zones.

FILED UNDER: Life Skills,Motivation / Self Development — Tags: advice, full service advertising & marketing agency, Full Service Advertising Agency, Full Service Marketing Agency, growing pains, personal growth, professional growth, success — AdServices at 12:03 pm

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Confidence Is Crucial

Jun

Confident Business People

When it comes to succeeding in our professional and personal lives, confidence is one of the most important qualities we can have. We’ve all been around people who exude this winning trait. Perhaps it is the surgeon whose reassuring manner puts you at ease, the professor in complete control of his or her subject matter, or the co-worker you can always count on for an insightful answer.

Experts tell us that these individuals are bound by one common thread. They probably earned their confidence through…

Read more…

FILED UNDER: Business,Motivation / Self Development — Tags: advice, Business, confidence, focus, full service advertising & marketing agency, Full Service Advertising Agency, Full Service Marketing Agency, Goals, learning, preparation, success — AdServices at 1:31 pm

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A Micro Site Can Maximize Your Marketing

May

Micro sites represent a growing trend in Internet marketing. These are small web sites usually ranging in length from one to seven pages. A micro site should provide a link to your firm’s main web site and reflect your organization’s overall brand identity by incorporating your logo, corporate colors, and other graphic elements. In most cases, the micro site will also have its own unique look and feel.

One of a micro site’s main purposes is to highlight a particular product or service. Let’s say a dental practice has a comprehensive web site explaining everything they do. A micro site could be created to exclusively promote a tooth whitening process. Read more…

FILED UNDER: Marketing — Tags: advice, Brand Identity, Business, experience, full service advertising & marketing agency, Full Service Advertising Agency, Full Service Marketing Agency, geographic targeting, increase traffic, Marketing, maximize marketing, microsites, niche marketing, target market, web devlopment — AdServices at 10:30 am

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Living In The Margin

Apr

The word “margin” has many definitions, including one that can dramatically improve our lives. Margin allows us to function effectively without continually maxing out important personal resources such as time, energy, money, patience, capacity, etc.

A person who lives with little or no margin is constantly operating with a tank that’s nearly empty in one or more category. A person with sufficient margin has portions of those resources left over even after being highly productive with them. Operating without margin is draining and ineffective in the short term. The long-range outcome will be total burnout, just as running a machine at full throttle for an extended period will cause a malfunction.
Read more…

FILED UNDER: Business,Life Skills,Motivation / Self Development — Tags: advice, Business, capacity, Corporate Responsibility, energy, finance, full service advertising & marketing agency, Full Service Marketing Agency, margin, money, patience, time — AdServices at 11:00 am

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Procedures And An Old Car

Oct

Processes and procedures can keep an organization running smoothly. They help us stay on track and focused in calm and chaotic times. Is it really that important, however, for a company to stick close to its procedures, or is good enough good enough? That question reminds me of my 1973 AMC Hornet.

FILED UNDER: Business,Motivation / Self Development — Tags: 1973 AMC Hornet, Ad Agency, advice, Business, compromise, Full Service Marketing Agency, Processes, Procudedures, South Florida Advertising Agency, Systems — Steve Fales at 2:03 pm

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The Professional And Personal Rewards Of Mentoring

Sep

business and personal rwards of mentoring

Mentoring is the learning relationship that occurs between an experienced employee (the mentor) and a less seasoned co-worker (the protégé). While mentoring situations certainly exist outside of organizations, we will focus on the workplace.

A mentor’s responsibility is to guide, teach, and encourage. When assuming this critical role, keep the following tips in mind:

Communicate your sincere desire to help the protégé develop professionally and personally.
Earn trust in order to encourage open dialogue.
Support the learning process with feedback that coaches and motivates.
Schedule regular status meetings.
Your function is to counsel, not do your pupil’s job.

FILED UNDER: Business,Motivation / Self Development — Tags: advice, business mentoring, career improvement, communication, confidence, efficiency, job satisfaction, leadership, protégé, role model, trust — AdServices at 2:04 pm

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Is It Time For A Marketing Tune-Up?

Aug

Marketing Tools If you feel that your firm’s marketing program may not be running at peak performance, the solution could be as simple as going back to the basics. Ask yourself these questions…

Does your organization have an exclusive story to tell that helps it stand out from the competition?
This is the classic Unique Selling Proposition principle of marketing. Basically defined, you must highlight the distinct benefits offered by your product or service in order to compel consumers to make a purchase.

Does your organization employ a team of goodwill ambassadors who have a passion for the establishment’s culture, philosophy and the product or service it sells?
Every one of your employees works for the marketing department. Their enthusiasm, dedication and courtesy must be strikingly evident to every customer or prospect who calls on the phone or walks through the door. And remember, as we mentioned in a previous blog article, it starts at the top.

FILED UNDER: Marketing — Tags: advice, Benefits, Business, Community, consumer behavior, leadership, Marketing, Positive Image, Unique Selling Proposition — AdServices at 2:22 pm

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Older Posts »

Blog

It’s All About “You.”

Your Company Culture: Contented Employees Inspire Customer Loyalty

Marketing in a Down Economy: Stop Waiting and Start Winning

The Positive Pain Of Growth

Confidence Is Crucial

A Micro Site Can Maximize Your Marketing

Living In The Margin

Procedures And An Old Car

The Professional And Personal Rewards Of Mentoring

Is It Time For A Marketing Tune-Up?

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