Is your company the best kept secret in the marketplace? It shouldn’t be. Consider the following reasons why advertising must be a key component of your business plan.
If You Advertise You Exist
Your business will not move the sales needle if consumers don’t know you’re out there. Customers buy from companies they recognize, and that market presence is created through advertising. If you don’t advertise, you simply don’t exist.
Several years ago, I was meeting with the owner of a commercial landscaping company. His business had several crews on the road taking care of the grounds at large condominium complexes and the like. They were true professionals, did great work, and were considering becoming an AdServices client.
On that particular day, this gentleman was lamenting that his advertising just wasn’t generating the kind of response he wanted. So I asked him a probing question: “Why would a property manager or condo association hire your company instead of one of your competitors?” His reply was “We’re totally committed to customer satisfaction. If our customer isn’t happy, we’ll turn the truck around, bring the whole team back, and re-do anything they want.”
Sometimes it’s harder than other times to make a sale. I won’t deny that. But there’s one product that’s always in demand. I’m talking about “solutions.” Solutions never go out of style. People and companies are always willing to pay for them. And they can generate fair profits and enormous amounts of good will.
Think about your customers and prospects. Research their lifestyles, their companies and their industries. What problems are they facing?
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