The newest AdServices newsletter is out. Don’t miss your chance to grab one!
In This Issue:
- Social Networking, Retro Style
The buzz words in the current marketing world are “social media” and “social networking.” Facebook, Twitter, YouTube and the like are performing blitzkrieg on the ad world. I’m on the bandwagon, but there’s a fundamental problem there if we’re not careful. The focus is all wrong. It’s far too inward.
- The Value of Value
While the economy is showing slow but steady signs of improvement, the savings/discount mentality will be with us for the foreseeable future. In many cases, quality has taken a back seat to bargain versions of products and services. The most effective way to address this mindset is by educating customers on value.
- Earn Your Client’s Business Every Day
The loyalty and support of established clients ensure the continued success of the company to which they
have entrusted their business. This principle is so obvious it is often overlooked. Our corporate responsibility
therefore, is to safeguard the trust and confidence customers have placed in us by following some basic
guidelines…
- A Company Blog Can Improve Your Ranking On Google
Having a difficult time securing a strong ranking on Google for your prime search phrases?
- Details, Details: Choosing The Right Font For Your Web Site
Before you consider “Flash” and other web site bells and whistles, start with the
basics… your font selection.
To read more, and get your own copy, send us a note, or give us a call at (954) 922-9395.
The latest and greatest AdServices newsletter is here. Don’t miss your opportunity to grab one now. Inside you’ll find articles, tips and expert advice from the AdServices team. Drop us a line, and we’d be thrilled to send you one.
Articles in this issue:
- Sell Positive
- Keeping It Real
- Invest in Innovation Now
- Coca-Cola Markets Optimism
- A New Reality for Your
- Boomer Clients
- Next Steps Into The New World
Several years ago, I was meeting with the owner of a commercial landscaping company. His business had several crews on the road taking care of the grounds at large condominium complexes and the like. They were true professionals, did great work, and were considering becoming an AdServices client.
On that particular day, this gentleman was lamenting that his advertising just wasn’t generating the kind of response he wanted. So I asked him a probing question: “Why would a property manager or condo association hire your company instead of one of your competitors?” His reply was “We’re totally committed to customer satisfaction. If our customer isn’t happy, we’ll turn the truck around, bring the whole team back, and re-do anything they want.”
Read more…
Why do I still go to Starbucks every morning on the way to work? Because it makes me happy. The barista and counter server know my name and what I want when I walk in the door. I wouldn’t get that at a fast food restaurant or donut shop. It all comes back to value and the overall customer experience. It’s not a four dollar cup of coffee; it’s a way of thinking. That’s branding.
Savvy marketers recognize the validity of social media as a highly productive internet marketing tool. However, let’s also remember that e-mail continues to remain a powerful results-oriented platform that can increase sales and drive traffic to your web site or Facebook page.
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