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Earn Your Client’s Business Every Day




Many of you may recall reading this article in the most recent AdServices newsletter. We have decided to feature it as our latest blog post, based on the importance of the topic.

Closing deal with client in business meeting

The loyalty and support of established clients ensure the continued success of the company to which they have entrusted their business. This principle is so obvious it is often overlooked. Our corporate responsibility therefore, is to safeguard the trust and confidence customers have placed in us by following some basic guidelines…

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We’ve updated our portfolio!




Advertising & Marketing Portfolio - Print, Web, Radio, Video, Outdoor mediaWe’ve added tons of new work to our portfolio section. Take a trip over and have a look at some of our recent work in print, web & outdoor media.

Don’t forget to leave us a comment and let us know what you think! We looking forward to working with you and adding your project to our portfolio.



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The AdServices Toolbox: Free tips on marketing, business, SEO and more!




The newest AdServices newsletter is out. Don’t miss your chance to grab one!

In This Issue:

  • Social Networking, Retro Style
    The buzz words in the current marketing world are “social media” and “social networking.” Facebook, Twitter, YouTube and the like are performing blitzkrieg on the ad world. I’m on the bandwagon, but there’s a fundamental problem there if we’re not careful. The focus is all wrong. It’s far too inward.
  • The Value of Value
    While the economy is showing slow but steady signs of improvement, the savings/discount mentality will be with us for the foreseeable future. In many cases, quality has taken a back seat to bargain versions of products and services. The most effective way to address this mindset is by educating customers on value.
  • Earn Your Client’s Business Every Day
    The loyalty and support of established clients ensure the continued success of the company to which they
    have entrusted their business. This principle is so obvious it is often overlooked. Our corporate responsibility
    therefore, is to safeguard the trust and confidence customers have placed in us by following some basic
    guidelines…
  • A Company Blog Can Improve Your Ranking On Google
    Having a difficult time securing a strong ranking on Google for your prime search phrases?
  • Details, Details: Choosing The Right Font For Your Web Site
    Before you consider “Flash” and other web site bells and whistles, start with the
    basics… your font selection.

To read more, and get your own copy, send us a note, or give us a call at (954) 922-9395.



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FILED UNDER: Marketing — Tags: , , , , , , , , , , — Creative Department at 1:58 pm

Rediscovering The Excellence Of E-Mail Marketing




E-mail marketingSavvy marketers recognize the validity of social media as a highly productive internet marketing tool. However, let’s also remember that e-mail continues to remain a powerful results-oriented platform that can increase sales and drive traffic to your web site or Facebook page.

While the consumers who visit your web site have some interest in your product or service, the majority of them will not make an immediate purchase. But if you can offer these visitors something of value that is absolutely free, in exchange for their names and e-mail addresses, you’ve just created a whole new database of leads. Now capitalize on this initiative by sending these potential prospects e-mails they will find helpful and informative on a regular basis and brand yourself as an expert in the industry that you serve.

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FILED UNDER: Marketing,Social Media — Tags: , , , , , , — Steve Fales at 11:48 am

They Won’t Buy If They Don’t Know… The Strategic Importance Of Advertising




Is your company the best kept secret in the marketplace? It shouldn’t be. Consider the following reasons why advertising must be a key component of your business plan.

If You Advertise You Exist
Your business will not move the sales needle if consumers don’t know you’re out there. Customers buy from companies they recognize, and that market presence is created through advertising. If you don’t advertise, you simply don’t exist.

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Increasing The Com In Marcom




Business people sometimes use the phrase “marcom.”  It means “marketing communications.”  A great concept, but many companies drop the ball in the space between the two words.

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FILED UNDER: Advertising,Customer Experience,Marketing — Tags: , , — Steve Fales at 9:02 am

More Marketing Tips… Right Around the Corner




AdServices Marketing Newsletter

The latest and greatest AdServices newsletter is here. Don’t miss your opportunity to grab one now. Inside you’ll find articles, tips and expert advice from the AdServices team.  Drop us a line, and we’d be thrilled to send you one.

Articles in this issue:

  • Sell Positive
  • Keeping It Real
  • Invest in Innovation Now
  • Coca-Cola Markets Optimism
  • A New Reality for Your
  • Boomer Clients
  • Next Steps Into The New World


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FILED UNDER: Marketing — Tags: , , , , , , , , — Creative Department at 2:19 pm

Do You Dare To Market?




Several years ago, I was meeting with the owner of a commercial landscaping company. His business had several crews on the road taking care of the grounds at large condominium complexes and the like. They were true professionals, did great work, and were considering becoming an AdServices client.


On that particular day, this gentleman was lamenting that his advertising just wasn’t generating the kind of response he wanted. So I asked him a probing question: “Why would a property manager or condo association hire your company instead of one of your competitors?” His reply was “We’re totally committed to customer satisfaction. If our customer isn’t happy, we’ll turn the truck around, bring the whole team back, and re-do anything they want.”


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FILED UNDER: Advertising,Customer Experience,Marketing,Sales — Steve Fales at 10:26 am

Coffee Experience




Why do I still go to Starbucks every morning on the way to work? Because it makes me happy. The barista and counter server know my name and what I want when I walk in the door. I wouldn’t get that at a fast food restaurant or donut shop. It all comes back to value and the overall customer experience. It’s not a four dollar cup of coffee; it’s a way of thinking. That’s branding.



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FILED UNDER: Customer Experience,Customer Service,Marketing — Tags: , — Creative Department at 11:55 am

Pain Relievers Of The Human Kind




There was a day when a person with a headache had two choices: take aspirin or tough it out. Non-prescription pain reliever options were pretty limited. Then came buffered aspirin, powders, pills that claimed to know right where it hurt, and more. The floodgates opened. Today there are scores of these remedies, accounting for $13.9 billion in sales in 2007, according to researchandmarkets.com.


Pain relief is big business. And that’s true of consumers and companies as well as backs and foreheads. Find out how to relieve your customer’s pains. You’ll be successful in any economy.


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FILED UNDER: Customer Service,Marketing — Tags: , , — Steve Fales at 9:56 am