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Blog

Mastering E-Mail

Mar
26



E-mail.  It’s a tremendous tool at the center of most professionals’ lives.  It can also consume our entire day, leaving us feeling drained and defeated come 5:00pm.  If we’re going to be productive, we’ve got to learn to tame this beast.  Here are a few tips that may help.

Have A System – Being intentional about how we handle e-mail is a huge first step.  If you’re familiar with phrases like “The Two Minute Rule” and “Delete, Delegate, Defer, Do”, you’re already on your way.  If not, then find a system – any system – for processing e-mails, rather than trying to solve this problem by the seat of your pants.

Use The Telephone – Remember that old fashioned technology called a telephone?  It’s superior to e-mail in some ways in that it allows for instantaneous two-way communication.  Consider you and a friend trying to arrange lunch together.  Coordinating date, time and location could easily require a dozen e-mails back and forth.  A phone conversation, with both people looking at their calendars, would probably accomplish the objective in 60 seconds.

Instant Message Selectively – There are times, particularly in intra-office communication, when an instant message or two can eliminate a bevy of e-mails.  They’re a convenient way to quickly confirm a detail, set up a meeting on the spur of the moment, deal with a sudden change of plans, or update someone on an evolving situation. But beware! IMs can lead to bantering back and forth and become a time-waster of their own, so make sure to only use them when appropriate.

Think Before You Type – Many e-mails and their replies are simply unnecessary.  They’re the technological version of small talk, and at least as disruptive to our schedules.  It’s good to ask ourselves if that e-mail we plan to initiate is worth our time and that of the intended recipients.  If it isn’t, it’s best to refrain.  And not every e-mail we receive requires a reply.  Sometimes the Delete key is the better alternative.

Choose Your Targets – Too often, people who really don’t need to be are carbon copied on e-mails.  These CC’d recipients may then feel obligated to reply themselves, perpetuating the cycle.  Nip that in the bud by being careful to include only those who can truly benefit by what you’ve written.

“Reply All” With Caution – Let’s say that Carla in the accounting department of a small company brought brownies to the office.  She sends an e-mail to all 20 of her co-workers, asking who wants one.  If everybody gives their answer via the Reply All button, 400 e-mails have been generated.  So before clicking, consider whether or not  the whole distribution list really needs to know what you have to say.

Mind Your Manners … But Not Too Much – It’s nice to be polite, and it makes Mom happy, but it sure can fill up the In Box.  If you swap e-mails with the same people on a regular basis, consider having an agreement that you’re mutually thankful for everything each of you do.  Then you won’t feel obligated to reply “Thank You” several times a day.  NOTE: If some really stellar work comes along, feel free to break this rule.  Mom will be extra proud.

Take An E-Mail Hiatus – When more desperate measures are in order, avoid e-mail altogether for a time.  Turn off the program if you must, or just discipline yourself not to go there.  If the thought of this makes you perspire, consider setting an auto reply that tells people you are not currently checking e-mail and gives them a time when you’ll be back in touch.  Your auto response can even provide an alternate means of contacting you if the matter is high priority, such as a telephone number or co-worker.  This should satisfy just about anyone.

The tools described above can send you on your way toward being efficiently connected, productively engaged, and feeling good about workdays well spent.  Soon you’ll be a master craftsman in the art of e-mail.



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FILED UNDER: Business,Corporate Culture,Life Skills,Motivation / Self Development — AdServices at 10:00 am
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‘Tis The Season … To Set Goals

Dec
26



Tapping Testimonials

It’s that time of year when people start thinking about what they want to accomplish over the next twelve months.  And as all the research shows, actually recording those desires as written goals gives us a much better chance of accomplishing them.

The format in which a goal is written is more important than it might seem.  To illustrate, you might enjoy seeing the text of an actual e-mail I received from a young man applying for a job at the advertising agency I manage:

Please accept this letter in application for one of the following positions possibly available within your company: Account Executive, Loan Originator, Account Manager, Office Support Staff, Branch Manager, Office Manager, Supervisor, HR Support Staff.

It’s hard to achieve your goal when you don’t know what it is.  On the other hand, define your goals, state them properly, focus – and you’ll be on your way to great things.

Here is a format for setting and writing effective goals.

  • Start with the word “To.”
  • Then add the verb that describes what you’re going to do.
  • Next insert a quantity… and make it a range.  This is called “stretch.”  You will wind up with a basic goal and a stretch goal.
  • Fill in the text that explains your goal.
  • End with the word “by” and the date or time frame by which you intend to accomplish your goal.

Here are some examples:

  • To read five to seven books on the topic of self development by December 31 of this year.
  • To call my brother three or four times by the end of each month.
  • To reduce my overall cholesterol twelve to twenty points by July 1.

This format, of course, is not the only way to write a goal, but it does create something  specific and measurable, with both a basic version and a stretch version.  It allows you to very quickly see exactly what you need to do. It gives you the opportunity to know, at any moment, where you are in relation to your desired result, and how much time you have to make up the gap.  It includes a built-in mechanism for going above and beyond.  These elements make the whole process much more dynamic.

I wonder if the person who sent me that e-mail ever got his dream job.  I don’t know, and chances are he’s not sure either.  By using the format described in this paper, however, you would be clear as to whether or not you’ve achieved a successful outcome.  And that’s the very reason we set goals.



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FILED UNDER: Business,Life Skills,Motivation / Self Development — AdServices at 10:00 am
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Effective Criticism Requires Skill, Not Knee-Jerk Reaction

Mar
27



Effective Criticism

Everyone needs feedback, but giving it effectively can be tricky, especially when the message is negative. Offering criticism properly can be immensely helpful, and providing it poorly can be counterproductive.

Here are 12 guidelines to remember the next time you have to tell someone that he or she has done something wrong:

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FILED UNDER: Business,Corporate Culture,Life Skills,Motivation / Self Development — Tags: Business, communication, Corporate Culture, Criticism, Life Skills, Self Development — AdServices at 10:00 am
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The Positive Pain Of Growth

Jul
27



Most people have heard the phrase “growing pains.” It’s an interesting concept. Just about everyone wants to grow – professionally, health-related, in relationships, and in other ways. But pain… that’s not so attractive.

The truth is that if we are going to grow in any area of life, we will experience pain. It’s a simple fact.

There are many types of pain. Of course physical pain can be part of growth – just ask a teething baby, or anyone who works out at a gym or trains for a marathon. There’s also the emotional pain we feel when we’re just not understanding something, or the psychological pain of moving out of our comfort zones.

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FILED UNDER: Life Skills,Motivation / Self Development — Tags: advice, full service advertising & marketing agency, Full Service Advertising Agency, Full Service Marketing Agency, growing pains, personal growth, professional growth, success — AdServices at 12:03 pm
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Living In The Margin

Apr
27



The word “margin” has many definitions, including one that can dramatically improve our lives. Margin allows us to function effectively without continually maxing out important personal resources such as time, energy, money, patience, capacity, etc.

A person who lives with little or no margin is constantly operating with a tank that’s nearly empty in one or more category. A person with sufficient margin has portions of those resources left over even after being highly productive with them. Operating without margin is draining and ineffective in the short term. The long-range outcome will be total burnout, just as running a machine at full throttle for an extended period will cause a malfunction.
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FILED UNDER: Business,Life Skills,Motivation / Self Development — Tags: advice, Business, capacity, Corporate Responsibility, energy, finance, full service advertising & marketing agency, Full Service Marketing Agency, margin, money, patience, time — AdServices at 11:00 am
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The Third Question

Feb
23



Speech BubblesTaking an interest in other people is a lost art. Our society teaches us (in many ways that are outside the scope of this document) to focus on “me.” We need to learn how to think outside ourselves. One extremely important lesson in that direction is what I call “The Third Question”. Briefly, here’s how it works.

When speaking with someone, consciously try to get to at least three questions. Most people usually ask one question, then move to another topic or turn the conversation back to themselves. For example, the typical conversation goes like this:
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FILED UNDER: Life Skills — Tags: conversation, people skills — AdServices at 5:19 pm
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