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Earn Your Client’s Business Every Day

Jun

Many of you may recall reading this article in the most recent AdServices newsletter. We have decided to feature it as our latest blog post, based on the importance of the topic.

Closing deal with client in business meeting

The loyalty and support of established clients ensure the continued success of the company to which they have entrusted their business. This principle is so obvious it is often overlooked. Our corporate responsibility therefore, is to safeguard the trust and confidence customers have placed in us by following some basic guidelines…

FILED UNDER: Corporate Culture,Customer Service,Marketing,Motivation / Self Development — Tags: accountibility, adivce, attention to detail, Business, Clients, communication, Corporate Responsibility, customer, dedication, leadership, management, Marketing, Newsletter, passion, performance, recognition, Sales, strategy — admin at 10:42 am

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Coffee Experience

Jul

Why do I still go to Starbucks every morning on the way to work? Because it makes me happy. The barista and counter server know my name and what I want when I walk in the door. I wouldn’t get that at a fast food restaurant or donut shop. It all comes back to value and the overall customer experience. It’s not a four dollar cup of coffee; it’s a way of thinking. That’s branding.

FILED UNDER: Customer Experience,Customer Service,Marketing — Tags: Coffee, Starbucks — Creative Department at 11:55 am

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Pain Relievers Of The Human Kind

May

There was a day when a person with a headache had two choices: take aspirin or tough it out. Non-prescription pain reliever options were pretty limited. Then came buffered aspirin, powders, pills that claimed to know right where it hurt, and more. The floodgates opened. Today there are scores of these remedies, accounting for $13.9 billion in sales in 2007, according to researchandmarkets.com.

Pain relief is big business. And that’s true of consumers and companies as well as backs and foreheads. Find out how to relieve your customer’s pains. You’ll be successful in any economy.

FILED UNDER: Customer Service,Marketing — Tags: added value, advice, pain relief — Steve Fales at 9:56 am

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The Product Everybody Wants

Mar

Sometimes it’s harder than other times to make a sale. I won’t deny that. But there’s one product that’s always in demand. I’m talking about “solutions.” Solutions never go out of style. People and companies are always willing to pay for them. And they can generate fair profits and enormous amounts of good will.

Think about your customers and prospects. Research their lifestyles, their companies and their industries. What problems are they facing?

FILED UNDER: Customer Experience,Customer Service,Marketing,Sales — Tags: problems, solutions — Steve Fales at 4:09 am

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Time For The Basics

Jan

It’s hard to read the news without being challenged to feel down and at least a little scared. It seems that every day – no, make that several times a day – the media takes pleasure in telling us something bad and forecasting something worse. For what it’s worth, I’d like to share with you some thoughts on how I think businesses should face the future. My ideas may at first seem far too simple. Yet, the most profound solutions are usually the most rudimentary.

FILED UNDER: Customer Service,Marketing — Steve Fales at 10:48 am

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