Business people sometimes use the phrase “marcom.” It means “marketing communications.” A great concept, but many companies drop the ball in the space between the two words.
Blog
Do You Dare To Market?
Aug
25
Several years ago, I was meeting with the owner of a commercial landscaping company. His business had several crews on the road taking care of the grounds at large condominium complexes and the like. They were true professionals, did great work, and were considering becoming an AdServices client.
On that particular day, this gentleman was lamenting that his advertising just wasn’t generating the kind of response he wanted. So I asked him a probing question: “Why would a property manager or condo association hire your company instead of one of your competitors?” His reply was “We’re totally committed to customer satisfaction. If our customer isn’t happy, we’ll turn the truck around, bring the whole team back, and re-do anything they want.”
Coffee Experience
Jul
08
Why do I still go to Starbucks every morning on the way to work? Because it makes me happy. The barista and counter server know my name and what I want when I walk in the door. I wouldn’t get that at a fast food restaurant or donut shop. It all comes back to value and the overall customer experience. It’s not a four dollar cup of coffee; it’s a way of thinking. That’s branding.
That’s Progress?
Jun
23
I miss the days when buying music was an event. Years ago, going to the record store was my Saturday morning ritual. Today I can buy and download an album in a few seconds, but I’ll never forget the excitement of driving home with 12 inch vinyl encased in a fantastically illustrated sleeve. What will we be wistful about in twenty years?
The Product Everybody Wants
Mar
17
Sometimes it’s harder than other times to make a sale. I won’t deny that. But there’s one product that’s always in demand. I’m talking about “solutions.” Solutions never go out of style. People and companies are always willing to pay for them. And they can generate fair profits and enormous amounts of good will.
Think about your customers and prospects. Research their lifestyles, their companies and their industries. What problems are they facing?
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