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Blog

Employee Incentive Programs Revisited

Apr
29



“Show me the money” is a familiar battle cry of overworked/underpaid workers. But mounting evidence suggests that the most effective incentive plans stress personal validation over compensation.

Studies by top research firms such as Gallup, Towers Perrin, and the Corporate Leadership Council reveal that the connection employees feel with their companies wield the greatest influence on the effort they put into their work. Major performance drivers include:

  • Trust and integrity – How well managers communicate and then walk the talk are key builders of confidence and morale.
  • Link between employee and company performance – Understanding how their work contributes to the organization’s performance fosters a greater sense of responsibility and importance.
  • Pride about the company – How much self-esteem does the employee feel by being associated with his or her company?
  • Coworkers/team members – Positive camaraderie is essential in reducing turnover, improving motivation and boosting productivity. Relationships with coworkers significantly influence an employee’s level of engagement.
  • Relationship with managers – Does the employee feel comfortable, supported and encouraged in his or her relationship with a supervisor?

As the focus has moved from the organizational to the human, the contemporary version of an employee incentive plan has more to do with shared values than dollars. Enlightened companies have taken note, shifting their motivational emphasis from wholly monetary rewards to a more holistic mix of emotional and professional reinforcements.

Recognition
In a reward system that promotes employee engagement, recognition is available, frequent, and commends actions that are truly worthy of special note. Effective displays of appreciation always involve verbal or written acknowledgement from the employee’s manager in addition to any physical reward supplied.

Frequent Feedback
The downside of the annual employee performance appraisal is that it is a one-shot deal. Constructive performance feedback takes place every day, or at minimum, every week for employees who need less interaction with their managers. Feedback focuses on what the employee is doing well and what needs improvement. It is clear and specific and reinforces the actions that the manager wants to see repeated on a regular basis.

Communication
In a company that gets high employee buy-in, consistent communication is king. There is no such thing as insignificant information or operating on a need to know basis. In fact, letting people gain awareness and understanding of items that fall outside of their direct area of responsibility gives them a sense of belonging and even greater ownership of the company’s success.

Supportive Management
Supervisors who consistently extend respect, trust, and positive reinforcement to their employees can send motivation levels soaring. Managers who relate effectively with employees, who show that they are personally interested in and care about them, and who elicit input and opinions, create a reciprocal outlay of loyalty and hard work.

While the potential to increase earnings with a raise or bonus will always have its place as an employee incentive, the new paradigm is to also create meaningful partnerships between companies and the people who fulfill their missions.

Take the steps to make it clear that you value your employees as professionals and individuals. Your investment can generate the extra effort and enthusiasm that keeps paying dividends in above-and-beyond performance and bottom-line results.



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FILED UNDER: Business,Corporate Culture,Motivation / Self Development — AdServices at 10:32 am
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Mastering E-Mail

Mar
26



E-mail.  It’s a tremendous tool at the center of most professionals’ lives.  It can also consume our entire day, leaving us feeling drained and defeated come 5:00pm.  If we’re going to be productive, we’ve got to learn to tame this beast.  Here are a few tips that may help.

Have A System – Being intentional about how we handle e-mail is a huge first step.  If you’re familiar with phrases like “The Two Minute Rule” and “Delete, Delegate, Defer, Do”, you’re already on your way.  If not, then find a system – any system – for processing e-mails, rather than trying to solve this problem by the seat of your pants.

Use The Telephone – Remember that old fashioned technology called a telephone?  It’s superior to e-mail in some ways in that it allows for instantaneous two-way communication.  Consider you and a friend trying to arrange lunch together.  Coordinating date, time and location could easily require a dozen e-mails back and forth.  A phone conversation, with both people looking at their calendars, would probably accomplish the objective in 60 seconds.

Instant Message Selectively – There are times, particularly in intra-office communication, when an instant message or two can eliminate a bevy of e-mails.  They’re a convenient way to quickly confirm a detail, set up a meeting on the spur of the moment, deal with a sudden change of plans, or update someone on an evolving situation. But beware! IMs can lead to bantering back and forth and become a time-waster of their own, so make sure to only use them when appropriate.

Think Before You Type – Many e-mails and their replies are simply unnecessary.  They’re the technological version of small talk, and at least as disruptive to our schedules.  It’s good to ask ourselves if that e-mail we plan to initiate is worth our time and that of the intended recipients.  If it isn’t, it’s best to refrain.  And not every e-mail we receive requires a reply.  Sometimes the Delete key is the better alternative.

Choose Your Targets – Too often, people who really don’t need to be are carbon copied on e-mails.  These CC’d recipients may then feel obligated to reply themselves, perpetuating the cycle.  Nip that in the bud by being careful to include only those who can truly benefit by what you’ve written.

“Reply All” With Caution – Let’s say that Carla in the accounting department of a small company brought brownies to the office.  She sends an e-mail to all 20 of her co-workers, asking who wants one.  If everybody gives their answer via the Reply All button, 400 e-mails have been generated.  So before clicking, consider whether or not  the whole distribution list really needs to know what you have to say.

Mind Your Manners … But Not Too Much – It’s nice to be polite, and it makes Mom happy, but it sure can fill up the In Box.  If you swap e-mails with the same people on a regular basis, consider having an agreement that you’re mutually thankful for everything each of you do.  Then you won’t feel obligated to reply “Thank You” several times a day.  NOTE: If some really stellar work comes along, feel free to break this rule.  Mom will be extra proud.

Take An E-Mail Hiatus – When more desperate measures are in order, avoid e-mail altogether for a time.  Turn off the program if you must, or just discipline yourself not to go there.  If the thought of this makes you perspire, consider setting an auto reply that tells people you are not currently checking e-mail and gives them a time when you’ll be back in touch.  Your auto response can even provide an alternate means of contacting you if the matter is high priority, such as a telephone number or co-worker.  This should satisfy just about anyone.

The tools described above can send you on your way toward being efficiently connected, productively engaged, and feeling good about workdays well spent.  Soon you’ll be a master craftsman in the art of e-mail.



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FILED UNDER: Business,Corporate Culture,Life Skills,Motivation / Self Development — AdServices at 10:00 am
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Four Factors To Weigh When Choosing A Marketing Firm.

Feb
26



Businesses looking for someone to help them achieve their marketing goals must often size up a substantial assortment of suitors. There’s no real shortcut to researching a potential marketing firm’s capabilities, professionalism, body of work, roster of contented clients, and price structure. That’s where hard work and diligent digging are indispensable.

Once you’ve narrowed the field to the most promising candidates, however, there are a few key factors you should take into account before making a final choice. If they lack any one of these move on to the others, and don’t stop until you have a winner.

1) Chemistry. Do you feel a strong connection and comfort level with the agency’s staff? Effective marketing campaigns come from working closely with smart, talented people who believe in your vision, are passionate about your success, and become a partner in building your business. There’s no getting around it — chemistry is key to making great things happen as a shared commitment creates a mutually rewarding relationship.

2) Integrity. Honesty and integrity are vital building blocks for any successful relationship. It’s no different with you and the company you entrust to handle your marketing. Get a feel for their character and reputation by asking them for a list of references and speaking to some current or past clients. Also, consider any professional designations and memberships, and check to ensure they’re in good standing.

3) Strategic Thinking. A lot of people produce materials – logos, brochures, web content. But the value of the work is dubious if it isn’t based on sound strategy. A strategy-driven marketing firm thoroughly researches your industry, listens to your concerns, pinpoints your strengths and competitive challenges, and singles out the methods best suited to accomplish your objectives. With every execution, they help you focus your efforts where they have the most impact: Advertising the benefits of your products and services to the people who care.

4) Results. Eye-catching creative work can be a joy to behold . . . but a waste of money if it’s blind to the goals you want to achieve.  Whether your priority is on increasing sales, generating leads, expanding customer interaction, or building brand awareness, never hesitate to measure a prospective marketing firm’s abilities by the results they obtain for their clients. Ask them for case histories of past successes and follow up with questions if you need more data.

When a proven history of results combines with chemistry, integrity and an emphasis on strategic thinking, you can be confident that you’ve found the right marketing firm.  Seal the deal and let the win-win partnership begin.



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FILED UNDER: Business,Corporate Culture,Marketing,Sales — AdServices at 10:00 am
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Getting In The Great Idea Groove

Aug
28



In creative professions like advertising and marketing, the ability to generate fresh ideas is an essential skill. In fact, in most businesses and professions, idea production is an important ingredient in overcoming obstacles, solving problems and capitalizing on opportunities.

Fortunately, you don’t have to possess the visionary mind of a Steve Jobs to ignite creative sparks that can lead to better ways of accomplishing goals. Follow these proven idea-inducing tips and techniques, and watch your efforts result in more effective brainstorms – on your own and in collaboration with others.

  • Broaden your frame of reference by being a student of life. Read widely. Talk to strangers. Go to movies. Try new activities. You’ll lead a more interesting life and have a deeper well of experience from which to draw thoughts and ideas.
  • Clearly identify the problem or need before moving on to the brainstorm phase. As American engineer Charles Kettering once said, “A problem well stated is a problem half solved.”
  • Eliminate mental blocks and dismiss your internal critic. Be willing to fail and fail again on your way to success. By keeping your mind open and flexible, you’ll remove a lot of the pressure that gets you in that all-or-nothing rut of pre-judging ideas harshly.
  • In a group brainstorming session, let freedom of expression flow. A diversity of viewpoints makes for richer thinking. Don’t scrutinize any concepts that come up until later. At the initial stage, quantity counts more than quality.
  • Create a collaborative atmosphere during brainstorms that lifts the interaction above and beyond competition. Listen with genuine interest. Welcome exaggerated and offbeat ideas. Play off of what others contribute and add a new twist or insight if possible. The main thing is to have fun and write down everything, either on paper or via computer.

Coming up with great ideas isn’t about waiting for the lightning bolt of inspiration to strike. Define your goal clearly, keep an open mind and ear, and allow yourself to take risks. You may not invent the next iPad, but you’ll have the right work habits to stimulate productive, creative thinking in yourself and those around you.



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FILED UNDER: Corporate Culture,Motivation / Self Development — AdServices at 10:00 am
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Effective Criticism Requires Skill, Not Knee-Jerk Reaction

Mar
27



Effective Criticism

Everyone needs feedback, but giving it effectively can be tricky, especially when the message is negative. Offering criticism properly can be immensely helpful, and providing it poorly can be counterproductive.

Here are 12 guidelines to remember the next time you have to tell someone that he or she has done something wrong:

Read more…



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FILED UNDER: Business,Corporate Culture,Life Skills,Motivation / Self Development — Tags: Business, communication, Corporate Culture, Criticism, Life Skills, Self Development — AdServices at 10:00 am
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It’s All About “You.”

Oct
25



All About "You" Image

When someone wants out of a relationship, a tried-and-true tactic of making the other person feel better is telling them “It’s not you, it’s me.” In marketing, on the other hand, “it’s not me, it’s you” is the tactic that sends all the right feel-good signals.

As proud as you may be of your company, product or service, if you want to convert the most potential customers into paying customers, having an “it’s all about you” mindset is exactly the right focus for marketing your business. If you’re not sure your focus is where it should be, take a look at your website or a recent brochure or ad that you’ve done.

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FILED UNDER: Advertising,Corporate Culture,Customer Experience,Marketing — Tags: customer experience, customer loyalty, employee morale, leadership, Marketing, Productivity, You — AdServices at 12:00 am
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Your Company Culture: Contented Employees Inspire Customer Loyalty

Sep
21



Business People - Teamwork

A fulfilled employee is a productive employee . . . and a magnet for attracting loyal customers who appreciate the extra effort and enthusiasm.

From employee-friendly national brands like Starbucks and Google, to local businesses that earn word-of-mouth reputations as great places to work, company cultures that cultivate a highly supportive environment set off a positive chain of events. Employees at these companies:

  • Believe from day one that they can make a difference
  • Broaden the boundaries of their jobs to go beyond what’s merely “required”
  • Take ownership of ideas and solutions that touch off positive change
  • Spark major strides forward in responsiveness to customer needs

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FILED UNDER: Corporate Culture — Tags: advice, Business, customer loyalty, employee morale, leadership, Productivity, teamwork — AdServices at 11:35 am
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Everyone In Your Organization Works For the Marketing Department

Mar
29



By Bernie Diaz, AdServices

A brand is the promise a firm must constantly fulfill in order to reinforce that organization’s positive image. One of marketing’s main functions is to communicate that promise to its target audience. But even with all the marketing tools at an organization’s disposal, including print and broadcast advertising, e-blasts, social media, etc., the greatest asset a firm must count on for brand success is its people.

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FILED UNDER: Corporate Culture,Customer Experience,Marketing — Tags: brand image, customer experience, customer service, full service advertising & marketing agency, Full Service Advertising Agency, Full Service Marketing Agency, Marketing, Publix, South Florida Advertising Agency, Target Audience — AdServices at 4:00 pm
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Good Job!

Jan
26



Tips On Increasing Employee Morale

Employee Morale

“I love my job.” Think of the power of those words. For employees making that statement it is a comforting self-realization that they are in the right workplace. And for the employer listening to that affirmation, it is a proud acknowledgment that he or she has created a culture where associates are happy, fulfilled and motivated to succeed.

As managers, if we truly care about the welfare and development of our staff, the rewards will follow as a natural by-product. Studies have demonstrated that employee morale directly affects profitability. Workers who are happy in their jobs perform better, which leads to improved productivity, because if you really enjoy what you’re doing, you can’t help but excel at it. Read more…



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FILED UNDER: Business,Corporate Culture,Motivation / Self Development — Tags: added value, employee morale, encouragement, Full Service Marketing Agency, loyalty, management, Productivity, profitability, South Florida Advertising Agency — AdServices at 2:08 pm
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Earn Your Client’s Business Every Day

Jun
29



Many of you may recall reading this article in the most recent AdServices newsletter. We have decided to feature it as our latest blog post, based on the importance of the topic.

Closing deal with client in business meeting

The loyalty and support of established clients ensure the continued success of the company to which they have entrusted their business. This principle is so obvious it is often overlooked. Our corporate responsibility therefore, is to safeguard the trust and confidence customers have placed in us by following some basic guidelines…

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FILED UNDER: Corporate Culture,Customer Service,Marketing,Motivation / Self Development — Tags: accountability, advice, attention to detail, Business, Clients, communication, Corporate Responsibility, customer, dedication, leadership, management, Marketing, Newsletter, passion, performance, recognition, Sales, strategy — AdServices at 10:42 am
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