Blog

It’s All About “You.”

Oct

When someone wants out of a relationship, a tried-and-true tactic of making the other person feel better is telling them “It’s not you, it’s me.” In marketing, on the other hand, “it’s not me, it’s you” is the tactic that sends all the right feel-good signals.

As proud as you may be of your company, product or service, if you want to convert the most potential customers into paying customers, having an “it’s all about you” mindset is exactly the right focus for marketing your business. If you’re not sure your focus is where it should be, take a look at your website or a recent brochure or ad that you’ve done.

FILED UNDER: Advertising,Corporate Culture — Tags: advice, Business, customer loyalty, employee morale, leadership, Productivity, teamwork, You — AdServices at 12:00 am

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Your Company Culture: Contented Employees Inspire Customer Loyalty

Sep

Business People - Teamwork

A fulfilled employee is a productive employee . . . and a magnet for attracting loyal customers who appreciate the extra effort and enthusiasm.

From employee-friendly national brands like Starbucks and Google, to local businesses that earn word-of-mouth reputations as great places to work, company cultures that cultivate a highly supportive environment set off a positive chain of events. Employees at these companies:

Believe from day one that they can make a difference
Broaden the boundaries of their jobs to go beyond what’s merely “required”
Take ownership of ideas and solutions that touch off positive change
Spark major strides forward in responsiveness to customer needs

FILED UNDER: Corporate Culture — Tags: advice, Business, customer loyalty, employee morale, leadership, Productivity, teamwork — AdServices at 11:35 am

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Everyone In Your Organization Works For the Marketing Department

Mar

By Bernie Diaz, AdServices

A brand is the promise a firm must constantly fulfill in order to reinforce that organization’s positive image. One of marketing’s main functions is to communicate that promise to its target audience. But even with all the marketing tools at an organization’s disposal, including print and broadcast advertising, e-blasts, social media, etc., the greatest asset a firm must count on for brand success is its people.

FILED UNDER: Corporate Culture,Customer Experience,Marketing — Tags: brand image, customer experience, customer service, full service advertising & marketing agency, Full Service Advertising Agency, Full Service Marketing Agency, Marketing, Publix, South Florida Advertising Agency, Target Audience — AdServices at 4:00 pm

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Good Job!

Jan

Tips On Increasing Employee Morale

Employee Morale

“I love my job.” Think of the power of those words. For employees making that statement it is a comforting self-realization that they are in the right workplace. And for the employer listening to that affirmation, it is a proud acknowledgment that he or she has created a culture where associates are happy, fulfilled and motivated to succeed.

As managers, if we truly care about the welfare and development of our staff, the rewards will follow as a natural by-product. Studies have demonstrated that employee morale directly affects profitability. Workers who are happy in their jobs perform better, which leads to improved productivity, because if you really enjoy what you’re doing, you can’t help but excel at it. Read more…

FILED UNDER: Business,Corporate Culture,Motivation / Self Development — Tags: added value, employee morale, encouragement, Full Service Marketing Agency, loyalty, management, Productivity, profitability, South Florida Advertising Agency — AdServices at 2:08 pm

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Earn Your Client’s Business Every Day

Jun

Many of you may recall reading this article in the most recent AdServices newsletter. We have decided to feature it as our latest blog post, based on the importance of the topic.

Closing deal with client in business meeting

The loyalty and support of established clients ensure the continued success of the company to which they have entrusted their business. This principle is so obvious it is often overlooked. Our corporate responsibility therefore, is to safeguard the trust and confidence customers have placed in us by following some basic guidelines…

FILED UNDER: Corporate Culture,Customer Service,Marketing,Motivation / Self Development — Tags: accountability, advice, attention to detail, Business, Clients, communication, Corporate Responsibility, customer, dedication, leadership, management, Marketing, Newsletter, passion, performance, recognition, Sales, strategy — AdServices at 10:42 am

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Sell Positive

Feb

The January 12, 2009 issue of Advertising Age magazine published the results of a recent survey. Seventy-eight percent of the advertising and marketing professionals who responded said that they believed optimistic messaging in ads will move more product in the current economy. Frankly, I’m surprised. I’m surprised that it was only 78%, and not 100%.

The marketing mindset is largely about setting yourself apart from others. The good news is that today, that’s not hard to do. Optimism – thinking positively; being upbeat; taking a genuine interest in others, rather than only talking about our own woes; looking for ways to help fellow employees, customers, and (yes) even vendors – these simple acts will make individuals and companies stand head and shoulders above the crowd. And oh, by the way, that’s really good for business.

FILED UNDER: Advertising,Corporate Culture,Marketing — Tags: mindset, optimism — Steve Fales at 12:26 pm

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Blog

It’s All About “You.”

Your Company Culture: Contented Employees Inspire Customer Loyalty

Everyone In Your Organization Works For the Marketing Department

Good Job!

Tips On Increasing Employee Morale

Sell Positive

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