We’ve added tons of new work to our portfolio section. Take a trip over and have a look at some of our recent work in print, web & outdoor media.
Don’t forget to leave us a comment and let us know what you think! We looking forward to working with you and adding your project to our portfolio.
Is your company the best kept secret in the marketplace? It shouldn’t be. Consider the following reasons why advertising must be a key component of your business plan.
If You Advertise You Exist
Your business will not move the sales needle if consumers don’t know you’re out there. Customers buy from companies they recognize, and that market presence is created through advertising. If you don’t advertise, you simply don’t exist.
Business people sometimes use the phrase “marcom.” It means “marketing communications.” A great concept, but many companies drop the ball in the space between the two words.
Several years ago, I was meeting with the owner of a commercial landscaping company. His business had several crews on the road taking care of the grounds at large condominium complexes and the like. They were true professionals, did great work, and were considering becoming an AdServices client.
On that particular day, this gentleman was lamenting that his advertising just wasn’t generating the kind of response he wanted. So I asked him a probing question: “Why would a property manager or condo association hire your company instead of one of your competitors?” His reply was “We’re totally committed to customer satisfaction. If our customer isn’t happy, we’ll turn the truck around, bring the whole team back, and re-do anything they want.”
The January 12, 2009 issue of Advertising Age magazine published the results of a recent survey. Seventy-eight percent of the advertising and marketing professionals who responded said that they believed optimistic messaging in ads will move more product in the current economy. Frankly, I’m surprised. I’m surprised that it was only 78%, and not 100%.
The marketing mindset is largely about setting yourself apart from others. The good news is that today, that’s not hard to do. Optimism – thinking positively; being upbeat; taking a genuine interest in others, rather than only talking about our own woes; looking for ways to help fellow employees, customers, and (yes) even vendors – these simple acts will make individuals and companies stand head and shoulders above the crowd. And oh, by the way, that’s really good for business.
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