In the time you take to read these few sentences, hundreds of new Facebook business Pages will be up and running. The problem is – unless those organizations have a built-in audience like big-boy brands Starbucks or Coke – they need to get creative about building a following with content that motivates people to care, share and come back for more.
In Facebook terminology, people who wish to interact with a business Page are called “Likers” of the Page. Here are nine customer engagement ideas we recommend for creating content that keeps your Likers faithfully connected to you and gets shared across an expanded community of Facebook members.
