
A fulfilled employee is a productive employee . . . and a magnet for attracting loyal customers who appreciate the extra effort and enthusiasm.
From employee-friendly national brands like Starbucks and Google, to local businesses that earn word-of-mouth reputations as great places to work, company cultures that cultivate a highly supportive environment set off a positive chain of events. Employees at these companies:
- Believe from day one that they can make a difference
- Broaden the boundaries of their jobs to go beyond what’s merely “required”
- Take ownership of ideas and solutions that touch off positive change
- Spark major strides forward in responsiveness to customer needs



