Several years ago, I was meeting with the owner of a commercial landscaping company. His business had several crews on the road taking care of the grounds at large condominium complexes and the like. They were true professionals, did great work, and were considering becoming an AdServices client.
On that particular day, this gentleman was lamenting that his advertising just wasn’t generating the kind of response he wanted. So I asked him a probing question: “Why would a property manager or condo association hire your company instead of one of your competitors?” His reply was “We’re totally committed to customer satisfaction. If our customer isn’t happy, we’ll turn the truck around, bring the whole team back, and re-do anything they want.”
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