There was a day when a person with a headache had two choices: take aspirin or tough it out. Non-prescription pain reliever options were pretty limited. Then came buffered aspirin, powders, pills that claimed to know right where it hurt, and more. The floodgates opened. Today there are scores of these remedies, accounting for $13.9 billion in sales in 2007, according to researchandmarkets.com.
Pain relief is big business. And that’s true of consumers and companies as well as backs and foreheads. Find out how to relieve your customer’s pains. You’ll be successful in any economy.