My 20-something daughter made an amazing discovery recently: vinyl records sound better than CDs. She even bought a turntable and loves it. Once in awhile, something old fashioned has an advantage over the latest invention.
The buzz words in the current marketing world are “social media” and “social networking.” Facebook, MySpace, Twitter, and the like are performing blitzkrieg on the ad world. I’m on the bandwagon, but there’s a fundamental problem there if we’re not careful. The focus is all wrong. It’s far too inward.