Business people sometimes use the phrase “marcom.” It means “marketing communications.” A great concept, but many companies drop the ball in the space between the two words.
Blog
Happy Holidays from AdServices
Everyone here at AdServices wishes you peace and joy. May this holiday bring every good gift to you and yours.
Do You Dare To Market?
Several years ago, I was meeting with the owner of a commercial landscaping company. His business had several crews on the road taking care of the grounds at large condominium complexes and the like. They were true professionals, did great work, and were considering becoming an AdServices client.
On that particular day, this gentleman was lamenting that his advertising just wasn’t generating the kind of response he wanted. So I asked him a probing question: “Why would a property manager or condo association hire your company instead of one of your competitors?” His reply was “We’re totally committed to customer satisfaction. If our customer isn’t happy, we’ll turn the truck around, bring the whole team back, and re-do anything they want.”
Running Thoughts
I’ve been jogging all my life. Let me rephrase that… I used to jog when I was in my twenties, then I stopped. About a year ago I picked it up again, and I’ve been pretty consistent since.
Anyway, I love jogging. Let me rephrase that… I hate jogging. But I love how it makes me feel.
One of my problems with this sport was what to do with my brain while I run. Social media provided the solution. Read more…
Coffee Experience
Why do I still go to Starbucks every morning on the way to work? Because it makes me happy. The barista and counter server know my name and what I want when I walk in the door. I wouldn’t get that at a fast food restaurant or donut shop. It all comes back to value and the overall customer experience. It’s not a four dollar cup of coffee; it’s a way of thinking. That’s branding.
That’s Progress?
I miss the days when buying music was an event. Years ago, going to the record store was my Saturday morning ritual. Today I can buy and download an album in a few seconds, but I’ll never forget the excitement of driving home with 12 inch vinyl encased in a fantastically illustrated sleeve. What will we be wistful about in twenty years?
Pain Relievers Of The Human Kind
There was a day when a person with a headache had two choices: take aspirin or tough it out. Non-prescription pain reliever options were pretty limited. Then came buffered aspirin, powders, pills that claimed to know right where it hurt, and more. The floodgates opened. Today there are scores of these remedies, accounting for $13.9 billion in sales in 2007, according to researchandmarkets.com.
Pain relief is big business. And that’s true of consumers and companies as well as backs and foreheads. Find out how to relieve your customer’s pains. You’ll be successful in any economy.



