Business people sometimes use the phrase “marcom.” It means “marketing communications.” A great concept, but many companies drop the ball in the space between the two words.
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More Marketing Tips… Right Around the Corner
Jan
08
The latest and greatest AdServices newsletter is here. Don’t miss your opportunity to grab one now. Inside you’ll find articles, tips and expert advice from the AdServices team. Drop us a line, and we’d be thrilled to send you one.
Articles in this issue:
- Sell Positive
- Keeping It Real
- Invest in Innovation Now
- Coca-Cola Markets Optimism
- A New Reality for Your
- Boomer Clients
- Next Steps Into The New World
Happy Holidays from AdServices
Dec
24
Everyone here at AdServices wishes you peace and joy. May this holiday bring every good gift to you and yours.
Do You Dare To Market?
Aug
25
Several years ago, I was meeting with the owner of a commercial landscaping company. His business had several crews on the road taking care of the grounds at large condominium complexes and the like. They were true professionals, did great work, and were considering becoming an AdServices client.
On that particular day, this gentleman was lamenting that his advertising just wasn’t generating the kind of response he wanted. So I asked him a probing question: “Why would a property manager or condo association hire your company instead of one of your competitors?” His reply was “We’re totally committed to customer satisfaction. If our customer isn’t happy, we’ll turn the truck around, bring the whole team back, and re-do anything they want.”
Running Thoughts
Jul
25
I’ve been jogging all my life. Let me rephrase that… I used to jog when I was in my twenties, then I stopped. About a year ago I picked it up again, and I’ve been pretty consistent since.
Anyway, I love jogging. Let me rephrase that… I hate jogging. But I love how it makes me feel.
One of my problems with this sport was what to do with my brain while I run. Social media provided the solution. Read more…
Coffee Experience
Jul
08
Why do I still go to Starbucks every morning on the way to work? Because it makes me happy. The barista and counter server know my name and what I want when I walk in the door. I wouldn’t get that at a fast food restaurant or donut shop. It all comes back to value and the overall customer experience. It’s not a four dollar cup of coffee; it’s a way of thinking. That’s branding.
That’s Progress?
Jun
23
I miss the days when buying music was an event. Years ago, going to the record store was my Saturday morning ritual. Today I can buy and download an album in a few seconds, but I’ll never forget the excitement of driving home with 12 inch vinyl encased in a fantastically illustrated sleeve. What will we be wistful about in twenty years?
Pain Relievers Of The Human Kind
May
28
There was a day when a person with a headache had two choices: take aspirin or tough it out. Non-prescription pain reliever options were pretty limited. Then came buffered aspirin, powders, pills that claimed to know right where it hurt, and more. The floodgates opened. Today there are scores of these remedies, accounting for $13.9 billion in sales in 2007, according to researchandmarkets.com.
Pain relief is big business. And that’s true of consumers and companies as well as backs and foreheads. Find out how to relieve your customer’s pains. You’ll be successful in any economy.
Fresh Ink From AdServices
May
20
Our latest newsletter just arrived from the printer! It’s packed with valuable strategic marketing tips and advice on how to help your business thrive in any economic environment. Hit us up if you’d like a copy.
What’s All This About Social Media?
May
18
The marketing world is crazy with Social Media. But what’s it all about, and how does it affect the average business? Those are the questions that the AdServices team has been tackling. The result is an informative white paper that you can download for free from the link below. We know… a million papers exist on this topic. But we think ours is the most simple, practical, down to earth one you’ll find. Take a look and decide for yourself.
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