Author : AdServices

Putting The Go In Marketing Goals

You’re poised for business growth. The time to tap potential has come. You’re committed to set priorities and make the push to gain new ground against your competition. But how do you determine if your marketing goals are reasonable and reachable? While there’s no magic formula for establishing goals that put challenge and achievement on a collision course, there are tactics that create a stronger possibility of success. Here are just a few pointers to…

Back To Basics: Advertising’s AIDA Model Builds Motivation To Buy

Responsive websites, digital campaigns, social media, search engine optimization – the worlds of advertising and marketing keep evolving. But human nature is pretty constant and to make the migration from catching the eye to completing the sale, you have to follow a well-marked path for motivating your target audience. The best-known formula for structuring ads to achieve maximum impact and results is AIDA, which stands for Attention, Interest, Desire and Action. In the AIDA rules…

Winning Ways Of Well-Planned Webinars

For a convenient, time-efficient way to present information to a wide audience, webinars have few rivals. They offer businesses the ability to convey messages in a lecture or workshop format while also allowing for interaction with participants. Interested viewers in far flung locations can even take part with minimal scheduling effort – all they need is a computer. Creating a webinar that attracts the right audience and keeps them engaged and able to act on…

Website Wake-Up Call: Unleashing The Workhorse Within

Chances are you have a website for your business. There’s even a good chance it looks professional and says some important things about what you can do for your customers. But if a lot of time has gone by since the launch, you may want to reassess how it’s performing as a marketing tool. Consider these adjustments, additions and strategies designed to get your website working harder. Please Some Of The People All Of The…

Thoughts On Better Thinking By Steve Fales

Scientists tell us that thoughts are the result of neurons sending and reacting to electromechanical signaling. I’m not sure what that means, but I do know that getting thoughts to come to our minds is more than a mysterious, ethereal thing that just happens. Thinking is an activity that will make us more productive, effective, and successful. And it is indeed an activity. People say things like “The thought just came to me.” Thankfully, thoughts…

Quotable Wisdom: Living, Working And Growing

Mastering the life of business and the business of life is a process fueled by reflection, action and learning from every experience. As we strive to get the most from our personal and professional journeys, words of wisdom can inspire success. Here are a few of our favorites, sure to enrich your perspective. “Never separate the life you live from the words you speak.” – Paul Wellstone “If we are not a little bit uncomfortable…

Your Mission Statement: A Portrait In Purpose

Who are you? Why are you here? What is your destiny? Such cosmic-sounding questions can pin down important guiding principles when applied to a business’s mission statement. There are many potential benefits to creating a written mission. It can define who you are as a company, convey the corporate culture, keep management focused on the big picture and inspire team members to work the plan and share in the success. So how do you get…

In Praise Of Print: It’s Still Making Headlines In The Digital Age

Is print a dying medium? With the dizzying rise of digital marketing, reports of its demise have become more common. Spoiler alert: Print is alive and well and living in the homes and hands of millions of potential customers. The power and relevance of print as an ad campaign component comes to light on several levels: Less Clutter With online marketing increasingly the prime focus for many businesses, an inviting void is left in print….

Building Customer Loyalty: The Magic of More

Remember the last time someone did more for you than expected? Maybe you took your car in for a repair and they returned it freshly washed. Maybe the guy who cuts your lawn also trimmed that shrub growing through the fence. Maybe it was a cashier at the store asking how your day was going … and caring about the answer. Whatever the situation, getting more than you expect feels good and can turn a…

Six Golden Rules Of Good Copywriting

While the channels of communication keep evolving – digital, social, mobile, etc. – the goal of advertising copy hasn’t wavered: Convey ideas and information about a product or service that are of value to your audience. To deliver meaningful messages in a clear, compelling way, most successful copywriters follow these golden rules. Golden Rule #1: Create a strong headline. Five times as many people read a headline as read the body copy so invest quality…

To Do Or Not To Do: That Is The New Year’s Question

By Steve Fales Jim Collins, author of Good To Great, studied companies that achieved and sustained extraordinary success. Then he found common traits among them. Here is one of Collins’ observations, as recorded in an interview in Business Week magazine: “As I look at the most effective people we’ve studied, a ‘stop-doing’ list or ‘not-to-do’ list is more important than a to-do list, because the to-do list is infinite.” A Not-To-Do list. Amazing! What a…

Marketing To Millennials: Eye To Eye With Gen Y

In 2015, Pew Research reported that the millennial generation – those born between 1980 and 1999 – had surpassed Generation X as the largest age group in the U.S. With such a massive and active source of buying power rising to prominence, marketers are taking notice of this technology-savvy, engagement-minded community. How can you win their trust and loyalty? Here are a few things you need to know. Go more mobile. With 85 percent of…

How To Deliver A Speech And Live To Tell About It

We’ve all heard the startling fact – public speaking tops the list of activities people fear most. Even if you never have to take the stage at something as huge as the Republican or Democratic Convention, the challenge of connecting with an audience and getting an enthusiastic response can trigger trepidation in the best of us. What does it take to deliver a presentation that’s engaging, informative and memorable? Here are some tips on giving…

Keep Customers In Your Orbit

“What’s the big idea?” That’s the holy grail of many a brainstorming session designed to help businesses attract more customers and gain a boost in sales. But sometimes the best promotional ideas are the proven ones carried out with careful execution and timing. Consider these tried-and-true tactics for getting on your customers’ radar screens and driving additional traffic. Hold a contest – Offer to automatically enter your customers into a contest. You could also donate…

Perk Up Your Marketing With A Motion Graphics Video

With people spending more time than ever watching videos online, harnessing the power of motion graphics can be a simple, cost-effective tactic to capture their attention. By combining the storytelling appeal of motion, words and graphic design, you can bring key messages to life and add promotional punch to your marketing on the web, at presentations, on TV, and across social media channels. To drive click-throughs and boost your ROI, follow these best practices for…

Updating Your Brand For A Stronger Identity.

Many businesses and organizations use bits and pieces of what’s come to be called a brand identity. A logo. A business card. Maybe some letterhead with a passing design relationship to other materials past or present. But this fragmented approach never adds up to a memorable statement about what makes a company special. If this situation hits a little too close to home, it may be time for a well-choreographed brand update. Vision. Identity. Brand….

Get Plugged In | Newsletter

In our latest marketing newsletter, we address issues related to productivity and organization, building relationships with your clients and the benefits of web banner advertising. We’ve also included a fun advertising slogan match game. Contact us today to get your copy! In This Issue: Living In The Margin Creating A Connection With Your Clients It Pays To Be Organized Web Banner Advertising: It’s Not Just Pop-Ups Anymore! Who Said It?

AdServices Receives a Gold Davey Award!

Your graphic designs can be done by an award-winning team… just choose AdServices.  We recently received a Gold Award in the 2010 Davey Awards competition.  The winning design was a logo for Atomic City Smoke-Off.  Congratulations to all team members involved in creating this outstanding design!

AdServices Newsletter | Cracking the QR Code

In this issue: The Product Everybody Wants Cracking The QR Code Creating Your Unique Selling Proposition The Clear Advantages Of Integrated Marketing Communications Consider YouTube As Part Of Your Internet Marketing Plan Get your copy now! Send us a note now to receive one, or just to say hello!

The AdServices Toolbox: Free tips on marketing, business, SEO and more!

The newest AdServices newsletter is out. Don’t miss your chance to grab one! In This Issue: Social Networking, Retro Style The buzz words in the current marketing world are “social media” and “social networking.” Facebook, Twitter, YouTube and the like are performing blitzkrieg on the ad world. I’m on the bandwagon, but there’s a fundamental problem there if we’re not careful. The focus is all wrong. It’s far too inward. The Value of Value While…

More Marketing Tips… Right Around the Corner

The latest and greatest AdServices newsletter is here. Don’t miss your opportunity to grab one now. Inside you’ll find articles, tips and expert advice from the AdServices team.  Drop us a line, and we’d be thrilled to send you one. Articles in this issue: Sell Positive Keeping It Real Invest in Innovation Now Coca-Cola Markets Optimism A New Reality for Your Boomer Clients Next Steps Into The New World

Coffee Experience

Why do I still go to Starbucks every morning on the way to work? Because it makes me happy. The barista and counter server know my name and what I want when I walk in the door. I wouldn’t get that at a fast food restaurant or donut shop. It all comes back to value and the overall customer experience. It’s not a four dollar cup of coffee; it’s a way of thinking. That’s branding.

That’s Progress?

I miss the days when buying music was an event.   Years ago, going to the record store was my Saturday morning ritual.  Today I can buy and download an album in a few seconds, but I’ll never forget the excitement of driving home with a 12 inch vinyl encased in a fantastically illustrated sleeve.  What will we be wistful about in twenty years?