Micro sites represent a growing trend in Internet marketing. These are small web sites usually ranging in length from one to seven pages. A micro site should provide a link to your firm’s main web site and reflect your organization’s overall brand identity by incorporating your logo, corporate colors, and other graphic elements. In most cases, the micro site will also have its own unique look and feel.
One of a micro site’s main purposes is to highlight a particular product or service. Let’s say a dental practice has a comprehensive web site explaining everything they do. A micro site could be created to exclusively promote a tooth whitening process.
Other ideal micro site uses include…
New Product Or Service Introductions
That same dentists’ office could acquaint their patients with a new sedation dentistry option.
Targeting A Specific Niche Within A Broader Market
An established power tool manufacturer may dedicate a micro site to its residential product line.
Promoting Geographic Specific Products Or Services
A national manufacturer of home improvement products could target hurricane prone states with its wind resistant windows and doors.
Based on their specific content, micro sites offer the freedom to delve into details that position you as an expert, without the distractions that come from too many messages being presented at once. What’s more, these highly focused sites will likely perform better in the search engines, therefore delivering increased visitor traffic.
Your organization’s main web site satisfies the crucial functions of presenting the firm’s history, background, products, services and other key information. Micro sites offer a number of additional opportunities, such as showcasing a specific product or service, targeting a narrow niche within a broader market, zeroing in on geographic needs, highlighting your experience in a particular field, and more. They’re a great way to maximize your marketing.