Monthly Archives : October 2013

A Crash Course In Calls To Action

The strength of your call to action – what you want your prospect to do after being exposed to your message – can have a big impact on the results your advertising delivers. With any marketing materials, it’s vital that you get people to act when the persuasive sway of your sales pitch is at its peak. Envision an eye-catching print ad that clearly outlines the benefits of the featured product or service. The consumer…

Making The World A Better Place … One Blog Post At A Time

Stray Thoughts: Reflections From The Lighter Side of AdServices We’ve all seen it … or heard it. It happens with such staggering regularity that it’s almost impossible to miss. No, I’m not referring to the relentless overuse of the word “awesome” to describe any and all positive experiences. I’m talking about awesome’s clichéd cousin from the advertising world that ends messages with the worn out words “one at a time.” Here are some examples, slightly…