Monthly Archives : August 2013

Ode To Storms That Fade Away

Stray Thoughts: Reflections From The Lighter Side of AdServices As we ride out another hurricane season with fingers crossed, AdServices salutes all the storms that leave us unscathed. The storm’s approach incites foreboding, major tins of tuna loading, jugs of water, sheets of wood, a line where 90 people stood. Frantic educated guesses, forecast catastrophic messes. Landfall could be my backyard; I tell the fruit trees – “Be on guard.” Blow by blow conditions worsen,…

Red Pen Rules: Editing Tips For Making Your Messages Pop

There’s a long-standing tradition among editors that text be reviewed with red pen in hand. While the kind of pen or pencil is a matter of choice, diligent editing remains indispensable in getting a piece of writing to come alive. Whether you’re evaluating marketing copy, a business communication, or something personal that you want to be well received, these proven tips will prepare your messages to connect with clarity and impact. Red Pen Rule #…