Monthly Archives : November 2012

Build A Stronger Ad Or Sales Presentation.

An effective ad contains specific ingredients designed to grab attention, tell a story, present an offer, create a sense of urgency, issue a call to action, and identify the advertiser in the prospect’s mind. Crafting an effective sales presentation follows a surprisingly similar path. 1. Header/Opening. A strong, attention-getting header in an ad, like the opening in a sales encounter, should tell prospective customers how the product or service will benefit them. It should make…

Beat Writer’s Block Now!

Stray Thoughts: Reflections From The Lighter Side Of AdServices   Hey, get a load of me – I’m writing again! Just seconds ago I wrote the feisty, fear-nothing heading “Beat Writer’s Block Now!” Riding a wave of fresh momentum, I followed that heading up with the rousing opening sentence “Hey, get a load of me – I’m writing again!” Some bloggers and Tweeters pounced on the line, calling it “self indulgent,” “childish,” and “a desperate…