Monthly Archives : June 2012

Arm Yourself To Douse Out Stress

Stray Thoughts: Reflections From The Lighter Side Of AdServices As we make our way through life’s journey, everyone has their way of handling stress. Exercise. Meditation. Playing with a pet. I personally like to pump up my air mattress, lie in front of the TV with The Weather Channel on and squirt myself with a spray bottle every time I hear the words “scattered showers.” The real secret to managing stress is to cultivate a…

Tag, You’re It. How to Create a Memorable Tagline.

A tagline can be a memorable and valuable tool for quickly conveying your brand promise, differentiating you from your competition, and bringing a unifying message to your marketing and communications efforts. Or . . . it can be an empty and senseless exercise in wordplay that leaves people cold and opens you to ridicule, rejection and hostility from men, women and children. Now that you understand what’s at stake when doing the tagline tango, let’s…