Monthly Archives : April 2012

Corporate Identity: The Whole is More Than The Sum Of Its Parts.

Many businesses and organizations use bits and pieces of what’s come to be called a corporate identity package. A logo. A business card. Maybe some letterhead with a passing design relationship to other materials past or present. But this fragmented approach never adds up to a memorable statement about what makes a company special. Vision. Identity. Brand. Your corporate identity materials should be strategically formulated, based on the vision you have for your business or…

Let’s Waltz For A Spell

Stray Thoughts: Reflections From The Lighter Side Of AdServices I’m publicly rebuking (yes, rebuking) my online Spell Check for failing to identify the correct spelling for “waltz” after I supplied it with the “w,” “a” and “l.” Seriously Spell Check (if that’s your real name). I provide you with w-a-l-s-e in the hopes of a spelling for “waltz” and you come back to me with “whales,” “walls” and “wiles” but no “waltz”? I’m disenchanted, Spell…