Monthly Archives : January 2012

The Craft of Advertising Copywriting: Readers Become Customers When Your Words Are Fresh and Relevant

Consider the complex character of strong copy. One day it drives home its point with forceful simplicity. On another day, it scores with rock-the-boat boldness. Come back later and you might find it in a playful mood, making a good-natured pitch for an act of self-indulgence. Well-crafted copy taps into the hearts and minds of readers and delivers stories and messages that make compelling human connections. When done right, it can inform, provoke, inspire and…

Brotherhood and Baked Beans

Stray Thoughts: Reflections From The Lighter Side Of AdServices I don’t want to sound like I’m badmouthing “Motherhood and Apple Pie.” I’m a big fan of both. But how about some well-earned equal time for: Charity and Cheddar Cheese Loyalty and Leg of Lamb Privacy and Pickled Peppers Thoughtfulness and Fillet of Flounder Democracy and Deviled Eggs And while we’re taking a fresh look at these cherished symbols of  American values, can someone bang the drum for Brotherhood and…