Monthly Archives : October 2011

Dear Awesome: It’s Over

Stray Thoughts: Reflections From The Lighter Side Of AdServices What’s the deal with everyone saying “awesome” all the time? “This taco is awesome.” “The concert was awesome.” How was your vacation? “It was awesome.” I’ve got an awesome idea. Let’s use some other adjectives to describe our mind-blowing experiences, like “epic” or “chocolicious” or “wickedcrazygood.” I’ve always liked “monkey-riffic,” but that’s me. Alan Williamson Senior Copywriter AdServices Inc. AdServices.net

It’s All About “You.”

When someone wants out of a relationship, a tried-and-true tactic of making the other person feel better is telling them “It’s not you, it’s me.” In marketing, on the other hand, “it’s not me, it’s you” is the tactic that sends all the right feel-good signals. As proud as you may be of your company, product or service, if you want to convert the most potential customers into paying customers, having an “it’s all about…